In this enlightening episode, we welcome Erik Charles, VP of Marketing at Dispatch Track, the global leader in last mile delivery software.  Erik shares valuable insights into the challenges and solutions in the world of logistics and delivery optimization. From furniture to fresh food, Erik explains how Dispatch Track's software revolutionizes route planning, improves fuel efficiency, and enhances customer satisfaction. He also dives into the intricacies of marketing in the logistics...

In this episode, we are joined by Blair French, the Chief Growth Officer at LMNO, a leading consulting firm based in Saskatoon, Saskatchewan.  Blair shares insights into how LMNO helps clients connect with their audiences through effective branding and omni-channel marketing strategies. From understanding fragmented audiences to simplifying client messaging, Blair dives into the core problems LMNO solves for their clients.  Discover how LMNO leverages strong client relationships and...

In this episode, we welcome Brittany Alexander, Director of Client Strategy and Growth at Keynes Digital, a full-service programmatic company specializing in connected TV.  Brittany shares insights on how Keynes Digital helps brands reach new customers and drive measurable results through their unique audience-first approach. She discusses their data-centric solutions, the importance of transparency in programmatic campaigns, and how they cater to various client goals. Brittany also delves...

In this episode, we welcome Elvina Roberts from Movo, a company dedicated to designing and distributing top-notch products for content creators.  Elvina delves into Movo's mission to support various creators, from podcasters to filmmakers, by providing high-quality audio and video gear. She also shares insights on their educational initiatives and influencer partnerships.  Tune in to learn how Movo helps creators elevate their content and connect with their audience effectively.  

In this episode, we welcome Kedar Karkare, co-founder of Karma Wallet, a revolutionary financial company putting consumers at the center of the financial system.  Kedar explains how Karma Wallet enables individuals to support brands aligned with their personal values while earning incentives and rewards. He discusses the challenges faced by consumers, brands, and financial institutions in today's digital commerce world and how Karma Wallet addresses these issues. Kedar shares insights on...

In this episode, we welcome Jonny Price, VP of Fundraising at Wefunder, a platform democratizing startup investing.  Jonny explains how Wefunder enables entrepreneurs to raise capital from their customers and community, breaking down traditional barriers in startup funding. He discusses the platform's two-sided marketplace model, client acquisition strategies, and the impact of community rounds on customer loyalty. Jonny also shares valuable insights on leadership, emphasizing the importance...

Join us as we sit down with Michelle Clark, Senior Marketing Manager at Expert Marketing Advisors, a B2B technology-focused marketing agency.  In this enlightening episode, Michelle shares valuable insights on their end-to-end marketing services, client acquisition strategies, and the importance of website optimization for lead generation. She discusses the unique challenges faced by startups and enterprises, and how their agency adapts to meet diverse client needs. Michelle also offers...

Join us as we dive into the world of digital marketing with Chris Fink, Marketing Strategist at Fannit.  In this episode, Chris shares valuable insights on how Fannit, a digital marketing agency focused on the home services sector, approaches client success. He discusses their unique "care like an owner" philosophy, strategies for organic search optimization, and the importance of tailored solutions for business growth. Chris also offers practical advice on daily task management, audience...

Join us as we chat with Dalvana Lopes, the global marketing coordinator for Monetize More.  In this episode, Dalvana shares insights into how Monetize More connects websites with the best ads, optimizing revenue through advanced tools and technologies. Learn about their strategies for managing Google Ad exchange and AdSense, leveraging AI for improved performance, and supporting publishers worldwide.  Dalvana also discusses the importance of clear communication, humor in copywriting, and...

In this episode, we welcome Iryna Troshchynska, Marketing Director at Leobit, a full-service software development company specializing in fintech, proptech, and sports technology solutions.  Iryna shares valuable insights on B2B tech marketing strategies, discussing the importance of website optimization, multi-channel marketing approaches, and innovative lead generation techniques. She delves into the challenges of B2B customer journey analytics and highlights Leobit's use of AI for lead...

Join us as we speak with Levi Lindsay, VP of Marketing at Hona, a innovative legal tech company revolutionizing client-lawyer communication.  Levi shares how Hona's platform allows clients to track their legal cases like Amazon packages, automating redundant tasks and enhancing client relationships. He discusses Hona's focus on personal injury, immigration, and criminal law sectors, and their primary client acquisition strategies. Levi also offers valuable insights on leveraging LinkedIn and...

In this episode, we speak with Iwen Kuhn, the Team Lead of Marketing at Matelso, a German company specializing in enhancing marketing and sales efforts through data-driven strategies. Iwen shares how Matelso bridges the gap between marketing and sales by leveraging data and processes to optimize lead management and improve marketing ROI. He also discusses the importance of a well-structured website, effective client acquisition channels, and key tools like HubSpot and Microsoft Clarity for...

In this episode, we welcome Alec Melnikov, President of Velox, a B2B company providing comprehensive software solutions for ultrasound and X-ray clinics. Alec discusses how Velox streamlines clinic operations, manages patient data, and optimizes workflows.  He shares insights on their market dominance in Canada, expansion into the US, and unique approach to client acquisition. Alec also offers valuable perspectives on leadership, staying updated with industry trends, and the importance of...

In this enlightening episode, we welcome Olga Yatsyna, CMO of VeliTech and Chief Communication Officer at VeliGroup.  VeliTech is a provider of B2B digital products for iGaming companies, offering a comprehensive ecosystem of solutions for online entertainment and sports betting businesses. Olga shares valuable insights on VeliTech's approach to solving key challenges in the iGaming industry, their client acquisition strategies, and the role of website optimization in B2B marketing.  She...

In this enlightening episode, we welcome Ryan Alexander Kerr, Marketing Manager at Riviera Maritime Media.  Ryan shares valuable insights into the world of B2B maritime media and events, discussing how Riviera has evolved from a specialized publisher to a leading maritime media house. He explores the company's role in connecting industry professionals, providing up-to-date news, and facilitating key conversations. Ryan also delves into effective marketing strategies, emphasizing the...

In this episode, we welcome Adam Mayhew, Senior Marketing Account Manager at Hive Analytics, a company specializing in contractual marketing for the healthy food and B2B industries.  Adam shares insights into Hive Analytics' unique approach to marketing, focusing on tailored strategies for businesses with tight profit margins. He discusses the importance of maximizing customer retention, effective lead generation techniques, and the value of personalized outreach in marketing.  Adam also...

In this engaging episode, we welcome Stephen Kuban, Head of Growth at The Routing Company.  Stephen shares insights into how The Routing Company is transforming public transit through innovative routing software for microtransit and paratransit services. He discusses the challenges of accessibility in public transportation and how their technology is making a difference for millions of riders. Stephen also delves into their unique B2B2G sales approach, emphasizing the importance of community...

Igor Karpovich, CRO of Aniline, joins us to discuss their groundbreaking generative AI platform. Aniline specializes in identifying, analyzing, and categorizing employee perception data, transforming it into actionable insights for businesses.  Igor shares how Aniline's technology acts as a large-scale employee focus group, helping companies understand key issues and pain points. He delves into Aniline's diverse use cases, from B2B sales to risk assessment in M&A transactions. Igor also...

In this episode, we welcome Karlo König, Head of Marketing at Kompare, Croatia's largest price comparison website for insurance and telecommunication services.  Karlo shares insights into how Kompare simplifies the process of choosing and buying insurance and telecom services, saving consumers both time and money. He discusses the importance of website optimization in their B2B2C model, emphasizing the role of A/B testing and user behavior analysis. Karlo also offers valuable advice on...

Join us as we welcome Emma Nowakoski, Senior Strategist of Paid Media at Modifly, a digital marketing performance agency based in San Diego.  In this episode, Emma shares insights into Modifly's unique approach to digital marketing, emphasizing their focus on customized solutions and data-driven strategies. She discusses the challenges of client acquisition, the importance of website optimization, and the role of emerging technologies in marketing. Emma also offers valuable advice on staying...

In this insightful episode, we welcome Zachary Rego, Senior VP of Revenue at Triple Whale. Zachary shares how Triple Whale is revolutionizing e-commerce analytics and attribution for DTC brands on Shopify.  He discusses their mission to democratize data for SMB and mid-market e-commerce businesses, providing powerful insights into marketing attribution, LTV, and profitability. Zachary also delves into Triple Whale's client acquisition strategies, the importance of personalization in website...

In this insightful episode, we welcome Laurel Barrette, Field Marketing Manager at Korbyt.  With nearly 30 years of experience, Korbyt provides cutting-edge hospitality and space management software solutions. Laurel shares valuable insights on their core product, the Rendezvous Workspace platform, which offers comprehensive space management capabilities for various industries. She discusses their strong presence in the legal, financial, and health services sectors, and highlights the...

In this episode, we welcome Jakub Putyło, Head of Growth at Inspeerity, a software development company specializing in turning client ideas into beautiful, functional software. Jakub shares insights into Inspeerity's focus on enterprise clients, particularly in the healthcare sector. He discusses their approach to client acquisition, the importance of industry expertise, and strategies for effective lead generation. Jakub also offers valuable advice on staying updated with industry trends...

Join us as we welcome Kyle Graves, Marketing Sales Representative at Munn Enterprises, a company specializing in manufacturing and installing physical advertising solutions.  In this enlightening episode, Kyle shares insights into the world of physical advertising, from billboards to channel letters and video boards. He discusses Munn Enterprises' approach to client acquisition, the importance of simplicity in website design, and their focus on creating accessible content for potential...

In this insightful episode, we welcome Brad Thibeau, Head of Platform Partnerships at Everlance, a company revolutionizing mileage and expense tracking for mobile workers.  Brad shares how Everlance automates tedious tasks associated with work-related driving, making life easier for self-employed individuals, small businesses, and enterprises alike. He discusses Everlance's journey from a simple mileage tracking app to a comprehensive platform that helps with taxes, reimbursements, and...