In this insightful episode, we welcome Zachary Rego, Senior VP of Revenue at Triple Whale. Zachary shares how Triple Whale is revolutionizing e-commerce analytics and attribution for DTC brands on Shopify.  He discusses their mission to democratize data for SMB and mid-market e-commerce businesses, providing powerful insights into marketing attribution, LTV, and profitability. Zachary also delves into Triple Whale's client acquisition strategies, the importance of personalization in website lead generation, and his role in driving revenue through sales, marketing, and partnerships.  Listeners will gain valuable insights into the latest trends in e-commerce analytics, growth strategies, and the future of AI-driven reporting.