In this episode, we welcome Iryna Troshchynska, Marketing Director at Leobit, a full-service software development company specializing in fintech, proptech, and sports technology solutions.  Iryna shares valuable insights on B2B tech marketing strategies, discussing the importance of website optimization, multi-channel marketing approaches, and innovative lead generation techniques. She delves into the challenges of B2B customer journey analytics and highlights Leobit's use of AI for lead scoring and routing. Iryna also offers advice for aspiring marketing directors and emphasizes the significance of finding the right CEO to work with.  This episode is packed with practical tips for marketers in the tech industry.