In this episode, we welcome Alec Melnikov, President of Velox, a B2B company providing comprehensive software solutions for ultrasound and X-ray clinics. Alec discusses how Velox streamlines clinic operations, manages patient data, and optimizes workflows.  He shares insights on their market dominance in Canada, expansion into the US, and unique approach to client acquisition. Alec also offers valuable perspectives on leadership, staying updated with industry trends, and the importance of leveraging unfair advantages in business growth.  This episode is packed with practical advice for B2B marketing and software solution providers in the healthcare sector.