In this enlightening episode, we welcome Olga Yatsyna, CMO of VeliTech and Chief Communication Officer at VeliGroup.  VeliTech is a provider of B2B digital products for iGaming companies, offering a comprehensive ecosystem of solutions for online entertainment and sports betting businesses. Olga shares valuable insights on VeliTech's approach to solving key challenges in the iGaming industry, their client acquisition strategies, and the role of website optimization in B2B marketing.  She also discusses her leadership style, staying updated with marketing trends, and offers advice for aspiring marketers in the B2B space.