Join us as we welcome Emma Nowakoski, Senior Strategist of Paid Media at Modifly, a digital marketing performance agency based in San Diego.  In this episode, Emma shares insights into Modifly's unique approach to digital marketing, emphasizing their focus on customized solutions and data-driven strategies. She discusses the challenges of client acquisition, the importance of website optimization, and the role of emerging technologies in marketing. Emma also offers valuable advice on staying updated with industry trends and the significance of adaptability in the ever-changing marketing landscape.  This episode is packed with practical tips for marketers looking to enhance their strategies and drive better results for their clients.