In this enlightening episode, we welcome Ryan Alexander Kerr, Marketing Manager at Riviera Maritime Media.  Ryan shares valuable insights into the world of B2B maritime media and events, discussing how Riviera has evolved from a specialized publisher to a leading maritime media house. He explores the company's role in connecting industry professionals, providing up-to-date news, and facilitating key conversations. Ryan also delves into effective marketing strategies, emphasizing the importance of understanding customer journeys and adapting to changing consumer landscapes.  This episode offers a wealth of knowledge for marketers in niche industries and those interested in the maritime sector.