In this episode, we speak with Iwen Kuhn, the Team Lead of Marketing at Matelso, a German company specializing in enhancing marketing and sales efforts through data-driven strategies. Iwen shares how Matelso bridges the gap between marketing and sales by leveraging data and processes to optimize lead management and improve marketing ROI. He also discusses the importance of a well-structured website, effective client acquisition channels, and key tools like HubSpot and Microsoft Clarity for tracking and enhancing user experience.