In this episode, we welcome Adam Mayhew, Senior Marketing Account Manager at Hive Analytics, a company specializing in contractual marketing for the healthy food and B2B industries.  Adam shares insights into Hive Analytics' unique approach to marketing, focusing on tailored strategies for businesses with tight profit margins. He discusses the importance of maximizing customer retention, effective lead generation techniques, and the value of personalized outreach in marketing.  Adam also offers advice on staying updated with industry trends and emphasizes the significance of adding a human touch to marketing efforts in an increasingly digital world.