In this insightful episode, we welcome Ellen Burke, the demand generation manager at &open, a corporate gifting platform based in Ireland.  Ellen shares her expertise on how &open is revolutionizing the corporate gifting industry by focusing on sustainability, thoughtfulness, and scalability. She discusses the company's approach to solving key problems in the corporate gifting space, their ideal customer profile, and effective client acquisition strategies. Ellen also provides valuable insights into website lead generation, the importance of engaging content, and the role of product-led growth in scaling their business.  Listeners will gain practical tips on marketing strategies, staying updated with industry trends, and the significance of automation in marketing processes.