In this enlightening episode, we welcome Jennifer Christensen, co-founder and CMO of Beacon Media and Marketing, a healthcare-focused digital marketing agency.  Jennifer shares valuable insights on their niche specialization in mental health marketing and how they've become industry leaders. She discusses the importance of website optimization, content strategy, and UX design in driving client acquisition. Jennifer also offers advice on staying updated with marketing trends, the significance of niche specialization, and the role of innovation in scaling a marketing agency.  Listeners will gain practical tips on improving website conversion rates, leveraging content for SEO, and the importance of continuous learning in the ever-evolving digital marketing landscape.