In this episode of Pathmonk Presents, we welcome Jon McDonald, the president, founder, and CEO of The Good, a digital journey optimization firm.  Jon shares his expertise on helping brands understand their consumers and improve digital experiences. With over 15 years of experience, Jon discusses the importance of aligning brand offerings with customer needs and streamlining the conversion process. He delves into The Good's approach to expertise-based marketing, the power of content creation, and the significance of understanding consumer psychology in digital marketing.  Jon also offers valuable insights on staying updated with industry trends and his book, "Behind the Click."