In this episode of Pathmonk Presents, we welcome Jean Perpillant, CEO of Design Theory, a digital marketing agency specializing in website redesign and marketing strategies for small businesses.  Jean shares valuable insights on boosting website conversions, implementing automation for efficiency, and leveraging platforms like LinkedIn for business growth. He emphasizes the importance of strong client partnerships and reveals how Design Theory has built its success through referrals.  Jean also offers practical tips on optimizing website elements such as call-to-actions, forms, and FAQs to enhance lead generation and user experience.