Episode 214 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Add value to your business in 60 minutes 08:02 For how long should you ask a client to commit to you? 13:40 Focus your marketing by defining your target market Featured guest: Thank you to Tim Fitzpatrick, podcaster and President of Rialto Marketing, for joining me to talk about how MSPs should focus on a defined target market, and reflect that in their marketing activities, to make the most of their resources. Tim is an entrepreneur/business owner with marketing and growth expertise. He has 25+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for nine years before being acquired in 2005. Since then, he’s had failures and successes. He started Rialto Marketing in 2013 and has been helping MSPs that need the help of a marketing leader to accelerate growth without the full-time cost. He believes marketing shouldn’t be difficult. But, you must remove your revenue roadblocks to grow consistently and predictably. Connect with Tim on LinkedIn: https://www.linkedin.com/in/timpfitzpatrick/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Connect with me on LinkedIn: https://www.linkedin.com/in/paul-green-msp-marketing/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa