The podcast powered by the MSP Marketing Edge Welcome to Episode 262 of the MSP Marketing Podcast with me, Paul Green. This week… A mini masterclass on LinkedIn: Improve these three things on your LinkedIn profile to get people’s attention and encourage them to engage with you. The 3 tests to apply to new initiatives: The fear test, the regret test, and the comfort zone test – will these push you into taking the next big leap for your MSP? Should you start a podcast for your MSP?: Podcasts...

The podcast powered by the MSP Marketing Edge Welcome to Episode 261 of the MSP Marketing Podcast with me, Paul Green. This week… Stop clients calling you personally for first line support: You can’t grow your business while you’re delivering first line support. Find out how you can free yourself from these burdens whilst retaining great relationships with your clients. Why victory loves preparation: Planning small actions regularly will make the biggest difference to your business. How...

The podcast powered by the MSP Marketing Edge Welcome to a very SPECIAL edition of the show, Episode 260, celebrating 5 years of the MSP Marketing Podcast with me, Paul Green. This episode’s been released five years to the day since we launched the podcast on the 5th of November, 2019. It’s a birthday! Amazing. Well back then, producer James and I figured it would run for a few months when we launched the first episode. “Hello, this is Paul Green and welcome to the first ever MSP...

The podcast powered by the MSP Marketing Edge Welcome to Episode 259 of the MSP Marketing Podcast with me, Paul Green. This week… Golden rules of MSP sales & marketing: I asked my MSP marketing Facebook group what their golden rules of sales and marketing would be, and I’ve got the highlights for you. 3 ways to kill your MSP’s sales: There are many mistakes MSPs make that stop them from winning new clients. Here are three that I see holding back MSPs everywhere. How MSPs can build self...

The podcast powered by the MSP Marketing Edge Welcome to Episode 258 of the MSP Marketing Podcast with me, Paul Green. This week… How notifications stop you from buying a better car: Your job as the business owner is to find quality time to work ON the business and make sure you’re operating in “the zone” where nothing distracts you. Your biggest threat to this is notifications… turn them off, all of them. Are you up against a Super MSP? This is why you have nothing to fear: Super MSPs are...

The podcast powered by the MSP Marketing Edge Welcome to Episode 257 of the MSP Marketing Podcast with me, Paul Green. This week… What the yellow car game teaches MSPs about marketing: There’s a part of our brain called the Reticular Activating System which acts as a sensory filter. You might see and hear everything, but you only perceive it if it’s relevant to you. Here’s a simple marketing cadence that your MSP can swipe and adapt: How to build a marketing system around repeatable daily,...

The podcast powered by the MSP Marketing Edge Welcome to Episode 256 of the MSP Marketing Podcast with me, Paul Green. This week… Warning! This friction kills MSPs’ sales: When you have someone making contact with you, your job is to make sure you’ve removed every single piece of friction from the sales process. Can your MSP’s technicians close this many tickets?: I interviewed the awesome Jason Kemsley from Uptime Solutions, an outsourced help desk, who gave us the stats to assess what good...

The podcast powered by the MSP Marketing Edge Welcome to Episode 255 of the MSP Marketing Podcast with me, Paul Green. This week… How to minimise interruptions and stupid questions from staff: It’s important to invest time every day on growing your MSP without interruptions and I’ve got a 3 step fix to help you do just that. 5 big ugly MSP marketing myths: BUSTED: Improving your marketing becomes much easier when you wipe these common myths from your head.  Just like IT, marketing should be...

The podcast powered by the MSP Marketing Edge Welcome to Episode 254 of the MSP Marketing Podcast with me, Paul Green. This week… 9 MSP marketing ideas to break into a new vertical: One of the easiest ways to grow your MSP is to target a vertical. Marketing to a vertical is so much easier than marketing to a general audience. How to stand out at networking meetings: To get the most from networking meetings you have to stand out but in the right way, in the most authentic way. And I’m going...

The podcast powered by the MSP Marketing Edge Welcome to Episode 253 of the MSP Marketing Podcast with me, Paul Green. This week… MSP owners: Why do we make our lives so hard?: Business owners often hinder their own success by running a marathon while carrying an anchor, meaning they knowingly hold themselves back through overwork, limited thinking, or mismanagement. The most powerful MSP marketing question to ask any lead: Asking this is a great way to prioritise your leads and create a...

The podcast powered by the MSP Marketing Edge Welcome to Episode 252 of the MSP Marketing Podcast with me, Paul Green. This week… Get the right message in front of the right person at the right time: To attract new clients you need consistent, well-timed marketing to ensure they choose your MSP when they’re ready to switch. Do you employ any Sales Prevention Officers?: That’s anyone who avoids suggesting beneficial services to clients so they don’t appear salesy, but they’re unintentionally...

The podcast powered by the MSP Marketing Edge Welcome to Episode 251 of the MSP Marketing Podcast with me, Paul Green. This week… Successful MSPs simplify EVERYTHING: Focus on simplifying and removing things you don’t really need to do. This can increase profitability and ease of management while reducing unnecessary complexity. The link between what you do each day, and achieving goals: If you have a clear vision for where you want your life to go, you can use that to affect the actions...

The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL EDITION marking 250 episodes of the MSP Marketing Podcast with me, Paul Green. This week I have a very special guest – Brad Martineau. Brad helps people transform from being a business owner to truly being an entrepreneur. And as you can imagine, it’s about the way that you think and the action that you take. I think you are going to find him a huge inspiration.   Here are three big ideas from him: Make it easy: Business...

The podcast powered by the MSP Marketing Edge Welcome to Episode 249 of the MSP Marketing Podcast with me, Paul Green. This week… How to grade the quality of your MSP’s leads: I encourage you to prioritise leads to focus on prospects truly worth your time. (jump to) If I suggested you spent 80% of your time marketing your MSP, would you think I was nuts?  I believe that to grow your MSP and secure its future, you need to shift your focus from operations to marketing, making it your top...

The podcast powered by the MSP Marketing Edge Welcome to episode 248 of the MSP Marketing Podcast with me, Paul Green. This week… 3 smart ways to recruit techs: Recruiting top-notch technicians for your MSP can be achieved through building long-term relationships on LinkedIn, creating standout job adverts, and using bold mobile billboard advertising. (jump to) Worrying kills business owners: Overcome business-related worry by adopting an action-oriented mindset, eliminating negative...

The podcast powered by the MSP Marketing Edge Welcome to episode 247 of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I share how successful MSP owners debunk the 60-hour work week myth, proving that working around 30 hours per week promotes better health, stronger relationships, and strategic business growth. (jump to) I also discuss why taking a proper break to reflect on key strategic questions can provide clarity and focus,...

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why it’s so important to lead by example in your MSP, as your team’s behaviour will mirror your actions more than your words. (jump to) I also share a story of an MSP owner who successfully took a three-week break by properly resourcing his team, implementing clear systems, and maintaining...

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I encourage you to assess your prospects to ensure they are the right fit for your MSP.  Assess their value appreciation, willingness to follow advice and pay fairly, dependence on technology, and timely payment habits.  (jump to) I also explain why effectively converting leads into loyal clients requires...

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I urge MSPs to collect social proof promptly when clients are most satisfied, as its impact diminishes over time. (jump to) I also explain how you can generate endless marketing content ideas by engaging in relevant conversations – jotting down quick, digestible topics, and spreading them out over the year...

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I share how you can boost your hardware sales by offering a free second monitor to a visible employee, sparking office-wide interest and demand for upgrades. (jump to) I also question whether your MSP’s marketing machine generates leads effectively.  It’s helpful to track key metrics like LinkedIn...

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why MSPs should focus on strategic marketing – building long-term relationships with potential clients through consistent, valuable content, rather than relying on ineffective, one-off tactical efforts.  (jump to) I also address the need to look at your marketing from a prospect’s point of view. ...

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I advise where to focus your MSP’s social media efforts to make the biggest impact.  LinkedIn and Facebook will help you reach key decision-makers, while platforms like Instagram and Twitter may only be useful if you’re targeting a niche.  (jump to) I also explain why MSPs should focus on strategic,...

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I suggest that instead of cold calling, you could approach hot prospects by offering to interview them, creating an easier, more engaging conversation that can lead to valuable business opportunities.  (jump to) I also explain how identifying website visitors allows you to target marketing efforts more...

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why LinkedIn Newsletters are an essential tool for MSPs to effortlessly engage with a wide audience, build lasting relationships, and keep your services top of mind for potential clients.  (jump to) Balancing urgent client issues with important business growth tasks is crucial for MSPs, and I...