The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why a level of boredom in your MSP business indicates success, and allows you to focus on growth and improvement.  (jump to) I also tell you why email remains the powerhouse communication tool for MSPs, essential for owning client data and building strong relationships through consistent,...

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I reflect on what it really means when a prospect says “no”.  Often it actually means “not yet”.  Building trust over time through multiple touchpoints can transform rejections into future opportunities.  (jump to) I also face the truth that I’ve lived over half my life – this has sparked an urgency in my...

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I weigh up the relevance of the traditional break/fix model versus managed services. Is break/fix just an outdated concept, or can it still serve as a valuable marketing tool in our contract-driven market? (jump to) I also investigate what truly measures success for business owners. Drawing from my 19...

Episode 235 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this Special Episode I’m joined by Lyle Kirshenbaum, owner of Toronto-based MSP Wired for the Future, to talk about how he has used events and trade shows to market his business and generate leads and prospects. We also discuss a number of practical ways that MSPs can level up and get the most bang for their buck and secure the most valuable leads and...

Episode 234 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to market your MSP to a vertical 10:14 This productivity hack will help you Get Things Done 18:56 Engender happier, more productive staff Featured guest: Thank you to Dr. Kevin Gazzara, leadership coach and Senior Partner of Magna Leadership Solutions, for joining me to talk about how MSP owners can keep their staff happy, make them...

Episode 233 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Why you need Big Mo in your business 08:01 Systemize your ability to under-promise and over-deliver 15:41 This expert can help you grow your MSP business Featured guest: Thank you to MSP Coach Brian Hoppe, for joining me to talk about his experience of scaling MSP businesses, and how he uses that experience to coach other MSPs in how to...

Episode 232 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Build trust by doing a small thing well 08:04 Have you heard of Feedback Donuts? 10:51 Harnessing Intent Data to convert leads into prospects Featured guest: Thank you to Paul Franklin, founder of Koala B2B, for joining me to talk about ‘intent data’, and how MSPs can track and use intent data to identify and engage warm leads at the...

Episode 231 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Don’t sell the FEATURES, sell the BENEFITS 03:20 3 KILLER offers to stand out from the MSP crowd 11:17 How to hire and integrate the best remote employees into your MSP Featured guest: Thank you to Michael Nelson, Co-founder of Scaled, for joining me to talk about why MSP owners should embrace remote working, how he was able to...

Episode 230 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to attach Monthly Recurring Revenue to hardware & project sales 07:33 5 quick wins to improve your net profit margin 11:45 Attract your ideal clients with strategic content marketing Featured guest: Thank you to Kristi Mitchell, Founder of Marketing Uncomplicated, for joining me to talk about how MSPs can use content marketing...

Episode 229 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this Special Easter Episode I’m joined by Kevin Clune, who I like to describe as the Marketing R&D department of the entire MSP channel. Kevin and I talk about the present and future of MSP marketing tools, including AI tools and GPTs, and how advancements in AI technology could revolutionize how MSPs market to their leads, prospects and...

Episode 228 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Be more relatable in your marketing by being more human 06:22 Are LinkedIn hashtags still relevant? 12:34 Driving ROI from customer success stories Featured guest: Thank you to Joel Klettke, Founder of Case Study Buddy, for joining me to talk about how MSPs can use customer success stories to generate more leads and convert more...

Episode 227 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Can you generate leads by literally knocking on doors? 05:20 Achieve INSANE engagement with a 48 hour LinkedIn frenzy 16:35 How to avoid ‘spammy’ marketing Featured guest: Thank you to Fractional CTO & CPO Mark Herschberg, for joining me to talk about his experience of being on the receiving end of spammy, untargeted ‘cold’...

Episode 226 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Is your website good enough? 07:59 The simplest way to maximize retention 15:07 How this MSP grew a million pound business…TWICE Featured guest: Thank you to Joe Burns, co-founder and CEO of Reformed IT, for joining me to talk about how he achieved over a million pounds in turnover in 11 years for his MSP business… then co-founded...

Episode 225 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Say goodbye to distractions 04:54 Send your prospects a Christmas card in MARCH 11:45 Close more deals by improving your communication with non-technical people Featured guest: Thank you to David Duffett, Speaker and Trainer at Let The Geek Speak, for joining me to talk about how to improve your communications with non-technical people...

Episode 224 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Looking after yourself IS looking after your business 08:45 A ‘no’ today isn’t a ‘no’ forever 16:01 Could YouTube Ads help grow your MSP? Featured guest: Thank you to YouTube Ads specialist Ben Jones, for joining me to talk about how MSPs can use YouTube ads to grow their businesses. Benjamin is a serial entrepreneur and international...

Episode 223 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Could you grow your MSP business by buying another one? 08:39 How everybody benefits from cause related marketing 12:49 Using social proof to increase sales Featured guest: Thank you to branding & marketing strategist Chaya Glatt, for joining me to talk about how he MSPs can use social proof to improve the impact of their websites,...

Episode 222 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Staff 'red flags' you need to address 14:50 3 ways to make your staff feel special 23:07 Making the most of M&A Featured guest: Thank you to Craig Fulton, Advisor at Evergreen, for joining me to talk about mergers and acquisitions in the MSP ecosystem. As Advisor, Evergreen Services Group, Craig Fulton aims to help MSP’s...

Episode 221 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 The power of taking rapid action 09:17 Improve your website by eliminating THIS word 15:21 Work smarter to work less and grow your MSP Featured guest: Thank you to Josh Fonger, CEO of WTS Enterprises, for joining me to talk about how systemisation and documentation of your MSP business can lead to better efficiency, help you grow...

Episode 220 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Five marketing myths that are holding you back 06:18 This tool sells more to your clients 13:33 The secrets of successful Facebook marketing Featured guest: Thank you to Trevor W. Goodchild, Facebook Ad Policy Specialist, for joining me to talk about how he helps businesses to navigate the sometimes complicated and mysterious...

Episode 219 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 What is remarketing, and how can it help your MSP? 08:22 Five more common website mistakes 19:47 How this MSP grew from 0 to 25 staff Featured guest: Thank you to Chad Lauterbach, CEO of Be Structured Technology Group, for joining me to talk about how he grew his MSP business, from working alone out of his one-bedroom apartment...

Episode 218 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Is Facebook a viable promotional tool for an MSP? 05:44 Five common website mistakes 19:22 How 'emotional content' can help you connect with prospects Featured guest: Thank you to Matt Tompkins, President of Two Brothers Creative, for joining me to talk about how MSPs can build trust and connect with leads and prospects by using...

Episode 217 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the third and final of our series of Special Episodes, I'm joined by cold-calling expert Derek Marin. Derek shares some of the advice and tips he's learnt from cold-calling, and offers me live feedback when I try cold-calling for myself. Featured guest: Derek Marin is President of Simple Selling. Since 2019, his team has implemented outbound sales...

Episode 216 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. For this second of our series of Special Episodes, I wanted to do something a little different, and a little special. I'll be taking you for a walk around one of my favourite places, Willen Lake, and sharing some of the thinking that will help you achieve your business goals for 2024. I explore five key considerations that you will need to address to help...

Episode 215 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the first of our series of Special Episodes heading into 2024, I'm joined by Intelligent Technical Solutions CEO Tom Andrulis. Tom and I discuss the hot topic of mergers & acquisitions. Tom also shares some of the stories and secrets, and tells the tale of how he grew his business from nothing to having $40 million in revenue in just 20...

Episode 214 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Add value to your business in 60 minutes 08:02 For how long should you ask a client to commit to you? 13:40 Focus your marketing by defining your target market Featured guest: Thank you to Tim Fitzpatrick, podcaster and President of Rialto Marketing, for joining me to talk about how MSPs should focus on a defined target market,...