This episode of the Paywall Podcast features a conversation about web accessibility with Bet Hannon, CEO and founder of AccessiCart.  The discussion focuses on the definition of web accessibility, its importance, the legal implications, and the financial incentives. The conversation also covers practical steps for improving accessibility, including low-hanging fruit and more complex considerations. It also touches on upcoming EU legislation and the evolving approach to accessibility compliance in the US. What is more, an emphasizes about the benefits of accessibility beyond legal requirements, providing insights into SEO improvement, user experience enhancements, and brand building.