Mark Sisson is a renowned health and fitness expert, author, and entrepreneur, celebrated for pioneering the primal lifestyle movements. Once a competitive endurance athlete who achieved a top-five finish in the Ironman World Championship, he is now a successful businessman who founded Primal Kitchen, a purveyor of paleo-friendly foods and supplements, bought by Kraft Heinz in 2018. In addition to his business ventures, he's a bestselling author, with works like "The Primal Blueprint" that promote ancestral eating and exercise habits for health optimization. Recently, Sisson embarked on a new entrepreneurial journey with his son, Kyle, to create Peluva, a better-for-your-body shoe company. He still produces content on his legendary blog, "Mark's Daily Apple," and is absolutely ripped and supremely healthy despite turning 70 next month. Get 10% off Mark's new shoes https://peluva.com/discount/SAPIEN Video version: https://youtu.be/A3jQXP9y5Uo   BUY THE MEAT NosetoTail.org Preorder the film here: http://indiegogo.com/projects/food-lies-post   SHOW NOTES:   00:00:00 Introduction to Mark Sisson and his shoe company, Peluva.  00:05:00 Talking about NoseToTail.org and the great products  00:10:00 Sisson's insights on modern running shoes and his journey to designing minimalist shoes.  00:15:00 Emphasis on foot health and the drawbacks of cushioned shoes.  00:20:00 Sisson dispels misconceptions about orthotics, advocates minimalist shoes, and introduces Peluva's Strand model.  00:25:00 Sisson discusses human feet evolution, barefoot experience benefits, and safe transition to minimal shoes.  00:30:00 Importance of toe articulation and foot strength training, promoted through Peluva shoes.  00:35:00 Overview of Peluva's different shoe models and their applications. 00:40:00 Critique of cushioned shoes and the benefits of minimalist footwear for foot mobility.  00:45:00 Sisson talks about the role of walking, exercise, and his personal dietary habits.  00:50:00 Sisson outlines his daily routine, metabolic flexibility, and the value of nutrient-dense diets.  00:55:00 Discussion on caloric value of nutrients, protein-centric diets, and metabolic flexibility.  01:00:00 Closing with Sisson promoting Peluva (use code SAPIEN to get 10% off) and his ambition to globally improve foot health. Get 10% off Mark's new shoes https://peluva.com/discount/SAPIEN   BUY THE MEAT NosetoTail.org Preorder the film here: http://indiegogo.com/projects/food-lies-post       Follow along: http://twitter.com/FoodLiesOrg http://instagram.com/food.lies http://facebook.com/FoodLiesOrg