In this episode, our host Marshall Nyman sits down with Tara McCommons, Vice President of Sales and Marketing at Link Connector. Tara shares her journey in the industry, starting from her initial introduction to affiliate marketing to her extensive experience working with Link Connector for close to two decades. She sheds light on Link Connector's unique approach to affiliate marketing, its niche focus, and cutting-edge technologies. Tara also shares her involvement with the Performance Marketing Association and her predictions for the future of performance marketing. Join us as we dive into the world of performance marketing with Tara McCommons.