Welcome to the Performance Marketing Spotlight with your host, Marshall Nyman, founder and CEO of Nymo & Company. In today's episode, we shine the spotlight on Lindsey Grillot, Senior Director of Partnerships at Pie, a trailblazing new publisher in the affiliate space. Lindsey takes us through her captivating journey in performance marketing, starting from her early days at The Knot, to her transformative roles at Honey and Ziff Davis, and finally leading up to her exciting work at Pie. W...

In today's episode, we have an exciting guest, Noah Tucker, the visionary founder and CEO of Social Snowball. Noah takes us through his inspiring journey from a high school graduate enthralled by dropshipping to establishing a groundbreaking affiliate platform for modern creators. We'll dive deep into the innovative solutions Social Snowball offers, from seamless influencer partnerships to the latest integrations with TikTok Shops and Instagram. Noah also shares valuable insights on the...

Welcome to the Performance Marketing Spotlight, with your host, Marshall Nyman, founder and CEO of NYMO&CO. Today, I'm thrilled to welcome James Bannerman, the head of global sales at The Reward Collection, a leading player in the world of card-linked and open banking cashback offers.In this episode, James delves into his fascinating journey from an actor to a sales and marketing professional. He explains how The Reward Collection operates and why brands should consider leveraging card-li...

Welcome back to another episode of Performance Marketing Spotlight, the show where we dive into the experiences and insights of industry leaders in the performance marketing space. In today's episode, we have the pleasure of speaking with David Katz, co-founder and CEO of Archer Affiliates. At just 23 years old, David has already made a significant impact in the affiliate marketing world, particularly for Amazon sellers. We'll explore his journey from high school entrepreneur selling on Amazo...

Today, we have Lynda Mann, co-founder and COO at Affilimate. With over 15 years in digital marketing, Lynda has navigated the industry from the publisher side to the advertiser side, contributing to significant transformations, including key roles at Wirecutter and Digital Trends. In this episode, Lynda shares her intriguing journey, the evolution of commerce content, her passion for building technology, and the unique challenges and future predictions for performance marketing. Stay tu...

On today's episode, we're thrilled to have a special guest who has been at the forefront of digital media for over a decade—Brandon Wenerd, publisher at Bro Bible.In this episode, we'll explore Brandon's fascinating journey from a college intern at a travel magazine to leading one of the most popular men's lifestyle websites, Bro Bible. We'll discuss the early challenges they faced in the digital advertising space, their innovative approaches to monetization, and the significant milestones li...

In today's episode, we're thrilled to be joined by Cooper Schwartz, the dynamic Head of New Business and Growth at MoneyGroup. With a fascinating journey from aspiring sex and relationship therapist to a trailblazer in affiliate marketing, Cooper shares his rich experiences and insights into the evolving landscape of performance marketing. We'll delve into his role in expanding MoneyGroup's reach, their acquisition of Money magazine, and the challenges and opportunities they face in the...

Today, we're thrilled to have Maura Smith, the Chief Marketing Officer at Partnerize, joining us. With a rich background that started at Pepper Jam and saw her navigating through various mergers and acquisitions, Maura brings a wealth of knowledge to the table. She’ll be sharing her journey from an affiliate manager to a global marketing leader, offering insights into the evolution of Partnerize and the performance marketing landscape.Maura will delve into the dynamics of merging PR, influenc...

Today's episode is particularly special as we dive into the innovative world of affiliate and influencer marketing with our esteemed guest, Andy Cloyd, co-founder and CEO of Superfiliate.Andy shares his unexpected journey from venture capitalism to performance marketing, inspired by the challenges and opportunities presented by iOS privacy updates and the evolving digital landscape. You'll hear how a chance living arrangement during the COVID pandemic led to the inception of Superfiliate, a g...

In today's episode, we're thrilled to have Kristine Ritchie, Senior Managing Director of Business Development and Partnerships for the US and Australia markets, join us. Kristine, also known as Chris, has been with Deal Moon for eight years and brings a wealth of knowledge from her extensive career in the performance marketing space. We'll dive deep into her journey from the early 2000s to now, exploring her roles, challenges, and the dynamic nature of affiliate marketing.We'll talk about her...

Welcome back to another episode of The Performance Marketing Spotlight. In this episode, we're diving into the vast world of performance marketing with our guest Cary Pierce, Senior Director of Agency Services at Rakuten Advertising. Cary brings a wealth of experience from his decade-long tenure at Rakuten and previous roles in the industry. We'll explore his journey from creating an online marketing company to becoming a pivotal figure at Rakuten, discussing the evolution of affiliate market...

Welcome to another engaging episode of the "Performance Marketing Spotlight," streaming live from the sunny shores of Miami at PI Live Miami. Today, we're thrilled to have Noelle Spagna, the seasoned Affiliate Program Manager at The Motley Fool, join us. Noelle brings over a decade of experience in the affiliate marketing space, offering a rich perspective from her journey across networks, agencies, and brand management. In today’s episode, she shares her intriguing career pathway, insights i...

Welcome to a special live edition of "Performance Marketing Spotlight" coming to you from PI Live in sunny Miami! Today we're diving into the vibrant world of affiliate marketing with a special focus on the outdoor industry. Joining us is Mike Martinez, a seasoned senior account manager from Active Junky. Mike has navigated a fascinating path through the marketing landscape, from his early days as a ski enthusiast to a pivotal role at Active Junky. Today, he’ll share insights into how his acc...

On Episode #25 of the Performance Marketing Spotlight, host Marshall Nyman welcomes Jackie Goldstein, the VP of Commerce at the New York Post. Jackie brings over a decade of experience in the commerce space at publishers, and she's here to share her journey with us. From her early days interning and growing through the ranks at Curb Network to playing a pivotal role during the acquisition by Vox Media, Jackie has seen it all. Tune in as she delves into how she carved out invaluable...

Joining Marshall this week is Meg Kernahan, Senior Manager of Commerce Partnerships at the esteemed Condé Nast. Meg brings nearly a decade of experience in performance marketing, and she's here to share her journey from a traditional sales role to becoming a pivotal figure at one of the world's leading media companies. From her early days navigating paid social channels to spearheading affiliate programs and now, strategizing commerce partnerships for globally recognized brands like Vogue,...

In this episode of The Performance Marketing Spotlight,  Marshall  sits down with Jeremy Aaronson, Chief Revenue Officer at Upsellit, for an insightful conversation about his extensive experience in the performance marketing industry. Jeremy shares his journey from internet marketing in the late '90s to the evolution of his career at Upsellit, highlighting the company's shift towards conversion optimization. Tune in to hear Jeremy's perspective on challenges faced by nontraditional publishers...

In this episode of The Performance Marketing Spotlight,  Marshall  sits down with Jordan Carter, affiliate marketing manager at Shark Ninja, to delve into his deep experience in the performance marketing space. Jordan takes the audience through his journey from lead generation and e-commerce to working with DTC brands and publishers. He shares insights into bridging the gap between PR and affiliate marketing and discusses the impactful nature of the performance marketing industry. Jordan's...

In this episode of The Performance Marketing Spotlight, our host Marshall Nyman sits down with Vikki Danielson, the Director of Growth and Partnerships at TV Scientific. Vikki shares her journey from her start in e-learning software to her time at CJ and then her sabbatical around the world. She discusses her role at TV Scientific and sheds light on the challenges and opportunities in the performance marketing industry. Tune in to hear Vikki's insights on working with TV Scientific as a...

In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Yonatan Dotan, VP of Channel Partnerships at Impact. Yonatan shares his journey in the performance marketing space, from his music management days to the founding of Affluent, an analytics platform for affiliate marketing. The discussion delves into the challenges and opportunities in the industry, the acquisition of Affluent by Impact, and Yonatan's various roles at Impact. From the evolution of...

In this episode, our host Marshall Nyman is joined by Leilani Hani, executive director of commerce at New York Times Wirecutter. Leilani shares her journey in the performance marketing space, starting from her early experiences with startups to her significant roles at CJ and eventually transitioning to the publisher side at Wirecutter. Through candid insights, she details the meticulous process behind Wirecutter's product reviews and offers valuable advice for brands and agencies looking to...

In episode #18 of Performance Marketing Spotlight, host Marshall Nyman welcomes Laurie Cutts, the head of agency partnerships at Everflow, to share her extensive experience in the performance marketing space. Laurie brings in-depth insights into her 20-year career in digital marketing, detailing her work with companies such as AOL, Lycos, and Nanigans, and her current role at Everflow. She discusses the challenges and opportunities in the affiliate marketing industry, debunking misconceptions...

In this episode of the Performance Marketing Spotlight, host Marshall Nyman sits down with David Lloyd, the Chief Customer Officer at Awin. After telling us a bit about his origins and professing his tumultuous but undying support for his hometown Portsmouth FC, David takes us through his journey in the performance marketing space. David shares insights from his experiences at Google, Alibaba, and his current role at Awin. He discusses the unique aspects of Awin, its global presence, and the...

Welcome to the latest episode of Performance Marketing Spotlight! In this insightful episode, our host Marshall Nyman sits down with Steven Brown, the CEO of Moonpull, to discuss the intricacies of performance marketing and the importance of tracking within the industry. Steven shares his journey into the space, sheds light on the challenges, and offers valuable insights into the future of performance marketing. Join us as we delve into the complexities of tracking and learn how Moonpull is...

In this episode of the Performance Marketing Spotlight, host Marshall Nyman interviews Hunter Capobianco, the director of business development and partnerships at CNN. Hunter shares his journey of getting started in affiliate marketing after college and his experiences at CJ Affiliate before moving to CNN. He discusses the unique offerings of CNN underscored, CNN coupons, and the challenges faced by publishers in the performance marketing industry. Hunter also gives insights into what brands...