In Episode #14,  we dive into the world of performance marketing podcasting with consultant  and fellow affiliate marketing podcaster, Dustin Howes. In this episode, host Marshall Nyman sits down with Dustin to uncover his journey in the performance marketing space. Dustin shares his experiences starting from his background in affiliate marketing to becoming an entrepreneur and hosting the "Affiliate Nerd Out" podcast. They discuss the evolution of the industry, the challenges, and the...

In this episode, our host Marshall Nyman sits down with Tara McCommons, Vice President of Sales and Marketing at Link Connector. Tara shares her journey in the industry, starting from her initial introduction to affiliate marketing to her extensive experience working with Link Connector for close to two decades. She sheds light on Link Connector's unique approach to affiliate marketing, its niche focus, and cutting-edge technologies. Tara also shares her involvement with the Performance...

In Episode 12 of the Performance Marketing Spotlight, we had an insightful conversation with Rob Schab, co-founder and CMO of Levanta, where he shared his journey in the performance marketing space and the launch of an innovative affiliate network for Amazon sellers. We delved into the challenges and opportunities in the performance marketing industry, especially with the integration of AI and the evolving landscape of influencer marketing. If you're eager to learn more about tapping into the...

Welcome to another exciting episode of the Performance Marketing Spotlight! In today's episode, our host Marshall Nyman sits down with Laura Holzwasser, the Director of Affiliate Marketing at Great Pet Care. Laura brings over 11 years of experience in affiliate marketing, having worked at CJ, Chewy, and now Great Pet Care. Join us as Laura shares her journey in the industry, from starting out at CJ fresh out of college to working on both the advertiser and publisher sides of the business. She...

In our latest episode, Marshall  sits down with Coady Joy, an industry expert who has had an incredible journey in the world of performance marketing. Coady has not only experienced the ups and downs of the industry but also made significant contributions along the way. We dive deep into their time at Levi's, where they not only grew the affiliate program but also launched an impressive influencer program for Levi's Canada. Coady also opens up about their time at wpromote, as well as their...

In this episode, we have a special guest, Adam Weiss, the founder of Weiss Digital Consulting, who will be sharing his deep experience in the performance marketing space. As the former GM and SVP of the affiliate PNL at Rakuten LinkShare for over 14 years, Adam has witnessed the evolution of the industry and has a wealth of knowledge to offer. Join our host, Marshall Nyman, as they delve into Adam's journey in the digital and affiliate space, his experiences at LinkShare, and the...

On Episode 8 of "Performance Marketing Spotlight," we're joined by James Little. James is a seasoned publisher with extensive experience in the affiliate marketing industry. James raises important questions about validations for advertisers in the affiliate industry, especially for smaller publishers who may struggle to track confirmed sales. We also delve into the issue of fraudulent activity and the need to prevent such behavior. James sheds light on the current payment process in the...

In episode 7 of the "Performance Marketing Spotlight," Marshall interviews Jeannine Crooks, who is the Partner Acquisition and Development at AWIN Global. Jeannine has a wealth of experience in the affiliate marketing industry, spanning 24 years. Topics covered include: Staying on Top of Technology Changes, The Power of Networking at Affiliate Summits, The Future of Affiliate Marketing, and more!

In episode 6 of the Performance Marketing Spotlight Geo Yuhba, Director of Client Strategy at Paylode, joins the podcast. Geo has spent over 2 decades in the affiliate marketing space. He got his start on the network side with Commission Junction where he was for 19 years as their Network Development Director. Listen in to our discussion on the changes and evolution of the affiliate marketing industry.

In episode 5 of the Performance Marketing Spotlight, Vinod Varma joins us from Creator.co. Vinod leads Creator.co and is helping brands scale and automate influencer marketing with their all in one solution. Vinod has spent the last 10 years helping innovative brands build their GTM strategies to penetrate new markets, drive market-share, and ultimately fuel growth to become category leaders. He was responsible for growing the wearables category from $18m to $180m in Canada by launching...

In episode 4 of the Performance Marketing Spotlight, Laura Press joins us from Impact's PXA. The PXA or Partnerships Experience Academy helps affiliate marketers "access live, instructor-led training and short courses on all aspects of affiliate and partnership management, measurement, strategy, and growth." Laura has been in the affiliate marketing space for over a decade. She got her start at Commission Junction and then served in various roles on the publisher side for SHOP.com, DealMoon,...

On Episode #3 Erin Killian-Kristyniak, VP Partnerships at Mavely, joins the podcast. Erin dives into her 15 plus years of experience in the performance marketing space. She shares how she got her start at the PepperJam network supporting agencies and how she is now at Mavely helping brands connect with influencers.

On Episode #2 Alexis Caldwell, Executive Director of Business Development and Partnerships at Forbes joins the podcast. Alexis talks about her 16 years of experience in the performance marketing space. She shares how she started with the publisher SufMyAds and what it was like to work at Rewardstyle/LTK in the early days of influencer marketing. Alexis also talks about her time at Forbes and how they are thinking about affiliate marketing there.

On Episode #1 Nancy Lee, President at MyRegistry, joins the podcast. Nancy discusses her 16 years of experience in the performance marketing space. She shares how she got her start at MyRegistry and how registries have become mainstream. Nancy also talks about how the industry has evolved and where it is headed next.