Why is digital marketing important? Let's break down some of the components. Google ads PPC SEO Website design Content marketing ie blogging, social, etc Email marketing Where should someone start? Let's say someone feels completely overwhelmed. Where should they focus? If someone is bootstrapping, where would you say the best "bang for the buck" would be? If someone wants to hire someone to take care of their digital marketing - what should they look for, beware of,...

Why is a good website important? Drive business You own the content and aren’t relying on other companies/social media/etc What are the pieces that should make a website? Home page - think of it as your first chance to capture attention. To get visitors to go further into your site for info. About Us - a place to introduce yourself and your team.  Maybe share more about your mission/vision or Unique Value Proposition (UVP is a clear statement that describes the benefit of your offer,...

In the first episode of the performance marketing podcast Chris and Todd introduce themselves, give a little background, and then dive into some digital marketing basics. Show Notes: What is digital marketing? What would be considered digital marketing? What is SEO? (Search Engine Optimization)  Why is digital marketing important? We break down some of the components. Google ads PPC (pay per click) SEO Website design Content marketing ie blogging, social, etc Email...

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