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Tier 11
Perpetual Traffic
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your...
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Ratings & Reviews
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4.8 stars from 1,154 ratings
Cant get enough
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“Timely and relevant insights to grow a business from real business owners”
Werd S via Apple Podcasts ·
United States of America ·
10/26/24
Mahalo
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“Love this podcast. Met Lauren, she recommended a few episodes and I’m really enjoying it”
Sophonise via Apple Podcasts ·
United States of America ·
10/12/24
“Some very helpful nuggets of info, sadly it’s sandwiched in between repetitive (and not that funny) one-liners, mansplaining & talking over the guests.
No, I’m not woke.
What works on video doesn’t always translate to podcast format without some editing.”
sheri in toronto via Apple Podcasts ·
Canada ·
10/01/24
Recent Episodes
Ralph and John Moran get into the complexities of multi-channel attribution, with a strong focus on YouTube's challenges and potential for growth. He and John break down how businesses can better understand YouTube’s role in driving conversions, even when the platform's metrics might make it seem...
Published 11/15/24
Published 11/15/24
Lauren Petrullo welcomes Eddie Maalouf, founder of BAD Marketing, to discuss strategies for navigating the evolving marketing landscape. They talk about how affiliate marketing, influencer trust, and tailored content creation are shifting in 2025, especially for e-commerce, local businesses, and...
Published 11/12/24
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