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Tier 11
Perpetual Traffic
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your...
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Ratings & Reviews
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4.8 stars from 1,142 ratings
Engaging, insightful, and practical
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“Perpetual Traffic offers invaluable strategies for mastering paid traffic and lead generation. Perfect for marketers seeking real-world advice and case studies.”
Mario Burgard via Apple Podcasts ·
Germany ·
07/13/24
Great resource for go getters
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“Love the show. Gave me so much confidence to get into media buying PT keeps me informed and in the know.
Fyi broken link (404) to episode website. Love you guys. Thanks for all the value
YouTube’s - DJtheBoss (Cleaning Boss)”
6DJ6 via Apple Podcasts ·
United States of America ·
06/28/24
Good podcast find
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“As a former CMO of a Fortune 500 company, I thought I knew everything about traffic and lead generation until I hopped onto this podcast.
I quickly realized that everything I thought and knew was extremely outdated and obsolete.
I’m extremely appreciative for the knowledge and insight.”
TheRoiGuy via Apple Podcasts ·
United States of America ·
06/07/24
Recent Episodes
Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritizes profitable...
Published 07/26/24
Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strategies for leveraging current events to boost brand visibility and engage customers in meaningful ways. From creative marketing ideas to the...
Published 07/23/24
Published 07/23/24
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See hourly chart positions and more than 30 days of history.
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