Ralph Burns and John Moran discuss the evolving synergy between Meta and Google, taking a look at how these two platforms can work together to drive powerful marketing results. They revisit the legendary Michigan Method and adapt it for 2024, revealing innovative strategies for scaling ad campaigns and optimizing creative testing at scale. With in-depth insights into advanced techniques for audience targeting, budget management, and real-time campaign adjustments, this episode offers cutting-edge tactics for marketers looking to elevate their traffic and conversion strategies. Tune in to discover how these timeless approaches can still deliver game-changing results today. Chapters 00:00:00 - Welcome to the Perpetual Traffic Podcast Live Show w/ John Moran00:01:00 - Meta and Google: A Dynamic Duo for 2024 Marketing Success00:01:30 - The Michigan Method: Old but Gold—Revamped for the Future00:02:20 - Going Live: Unpacking Cutting-Edge Traffic Strategies00:03:37 - Meta Ads Evolution: From Creative Testing to Mastery00:06:42 - Scaling Like a Pro: The Power of Cloning Campaigns00:09:52 - Unlocking a New Creative Testing Methodology for 202400:13:03 - Data-Driven Insights: Analyzing Results to Optimize Campaigns00:15:05 - Insider Tips: Advanced Techniques for Meta’s Creative Testing00:20:00 - Open Targeting Secrets: Maximize Your Campaign Reach 00:28:10 - Audience Deep Dive: Open Targeting Secrets You Need to Know00:33:17 - Campaign Strategy Breakdown: Inbound vs Outbound Success00:34:48 - Scaling at Scale: The Blueprint for Creative Testing in Meta00:36:13 - Q&A: Best Practices for Google Shopping Feeder Strategy00:37:38 - Q&A: Device Bid Adjustments to Optimize Traffic00:39:41 - Q&A: Cold Traffic vs Warm Traffic—When and How to Target00:40:40 - Q&A: Feeder Strategy and Search Terms—What Works Best00:48:31 - Q&A: How to Nail Omni-Channel Media Strategies for Maximum Reach00:49:04 - Q&A: Pro Tips on Meta Campaign Setups for Big Wins00:54:34 - Final Thoughts and Q&A: Optimizing Hotel Campaigns for Success LINKS AND RESOURCES: Episode 71: The Michigan Method: A Strategy for Scaling Ad CampaignsGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeWhat Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on...