If you have a desire to write a book or you have a book written and want to generate more revenue from it, then this is the right episode for you. In this episode my guest Dr. Angela, shares with us, secret strategies of writing a book and making a 6 figure income out of it. Dr. Angela E. Lauria is the founder of The Author IncubatorTM and creator of the Difference ProcessTM for writing a book that matters. The Author Incubator was ranked #275 on the Inc. 500 fastest growing...

3 Proven Brand Strategies that Global Brands Employ How to Stay in the Game "Leads are seeds not harvest; cultivate them gradually" - Bernard Kelvin Clive In the new age of marketing, advertising, branding, and sales promotion, the ancient landmarks of success cannot be overridden with fanciful marketing schemes and sleazy sales tactics. Although these strategies can help up to some degree, overly using advertising to grow a brand won’t cut it, you will need a more robust...

Digital Growth Strategies In this episode I outline steps and strategies to help you build an authority. On Becoming an authority areas discussed * Who's an Authority* Value of an Authority* Strategies to Become an Authority* Niche Finding -* Investments -- study, teach* Establishing your voice* Platform Building* Key principles to be employed* consistency* commitment* creativity (branding, simplify)* Obstacles to overcome* Legacy Recommended books: * GOALS...

“Masters today were starts yesterday, begin now!” – Bernard Kelvin Clive Let’s dare to do more this year! Now is the time to spice up and step up your personal brand! Becoming a better you! Life gets better when you get better. Pick and do what you can, challenge yourself.This might not be for everyone, however, everyone can find something worth daring.1. Write a bookThis may be the best time to write that book in you. Your story needs to be heard. Just start...

“Any brand that does not innovate and grow, dies!” – Bernard Kelvin Clive Brands evolve! Regardless of the current stage of your brand, if you desire to stay top of mind and in business, you will need at least one of these milestones/goals to reach in the coming year. Go through this list and be challenged to take your brand to another height. 1. Raise the bar on yourself I know quite a number of brands in my circle who offer the same services and products...

Three Stages of Thyself – Personal Brand Man is a complex being.If care is not taken, the pressures of life and demands of society would worsen the woes and complexity of men. In a world where many play the 'like game' to be accepted and loved by others, many have succumbed and submitted, living lives less than they should, just for the praise of men. Accepting crumbs, less of their worth. It takes a determined heart, courage, and commitment to stay true to oneself and...

Personal Branding Today's Take Away Staying Sweet in Spirit & Style 1. Know your roots (your roots here represents your gifts and talents. It's not necessarily being born into a Royal or wealthy family. Your talents and gifts will be your strongest roots to grow. Find them and feed them. 2. Learn the ropes (Study your roots, history, and mysteries, every trade has it's secrets, know the tongue of your trade) The unique things that will set you apart for generations....

"When you don't change when the time is ripe, change will change you" - Bernard Kelvin Clive When things Suddenly Change – SHIFT * Adapt to new trends but don’t follow the Masses* Change strategy and test it speedily* Amplify that which works and keep tweaking* Stay relevant Don't let your brand die!

What leaders and brands can do in times of crisis to rebrand and reposition. The Pandemic has significantly impacted us; every aspect of life can feel it’s the bite, brands, individuals, and businesses alike. It is up to leaders, brands, and personal brands to reposition and rebrand to take advantage of the ongoing tides. “Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.” – Dale Carnegie, The truth is that...

If Google can’t find you, you virtually don’t exist. The battle for digital presence and relevance have surged in the past few months. Before the pandemic, a significant number of organizations and individuals locally frowned on the benefits and impact of the internet. However, COVID-19 suddenly shifted things, the internet and internet business has become the de-facto place to thrive, without which one must fear extinction or lose of business and relevance. Things cannot...

Cutting through the Noise with the power of your voice. In this episode my guest David Wolf throws more light on audio branding - podcasting and audio books. You will discover * Benefits of Podcasting * Why Now is the Time to Produce an Audio Book * Advantages of audio content Davis Wolf is the Founder and CEO of Audivita Studios, Audiobook and Podcast Producer, Nationally Syndicated Radio Host, Media...

"Think of How you can Build and Brand a Movement as a strategy for your Brand" - Eric Ressler In this episode, my guest Eric Ressler shares strategies to help your Social Impact organization to Standout with Branding Eric Ressler is the Founder and Creative Director at Cosmic, a Social Impact Creative Agency. Cosmicempowers social impact organizations to catalyze real-world change by helping them nail their impact story,build brand awareness, and inspire action.Download, Listen...

What Do you say: King Already? Traits of Outstanding Personal Brands In our personal branding session today, let me share with you one of the traits of successful Brands using a Ghanaian artist. If you've been a follower of my branding lessons, from any of the platforms, be it radio, TV, blogs, or social media you would have noticed one name stands out in most of my examples. That name is Shatta Wale. Google just 'Shatta' and his name and works...

What is your name? "It's what you invest in the name that makes the brand relevant" Names trigger emotions, they evoke memories and they inspire actions. Out of the billions of people on earth, everyone has a name.  In West Africa, names are so important to the extent that names they give to children always have a meaning associated with it. It's the meanings that define the names and consequently impact the lives of the bearers.   Examples from Ghana; a third-born...

Selling is Service The Current pandemic has totally impacted every aspect of life and business, in this episode my guest Mike Zeller, shares strategies to help brands and individuals to survive and blossom in-spite of the challenges. Mike Zeller is a mentor and speaker who, at his core, is most passionate about helping entrepreneurs and thought leaders gain clarity on their zone of genius while unleashing their potential to make money and impact. Through that process, they also...

How Brands can become a market leader in times of crisis “Tell a story that makes the customer the hero or potential hero of the story – Edwin Dearbon Key tips * Market Research* Tell Stories* Empathize* Value Creation* Be Agile* Move fast My Guest:  Edwin Dearborn The Orange County Register featured Edwin Dearborn as a true “Marketing Expert”. Edwin has also been featured in Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets....

Apps, Tools, and Services I have compiled a couple of tools and services for promoting your brand and making some money on the internet.  3 Keys to Carry Along I have identified three key things/ tools to help you in promoting your brand and doing business online. The first is to invest in paid adverts, yes, the free lunch is over, it is going to cost you some dollars to rake in more dollars. You must be willing to invest in paid ads to get desired and targeted...

Branding Lessons from Granny's Kitchen Ingredients to Spice up Your Brand I wish I could cook scrumptious meals effortlessly like my grand-mum. Well, if wishes were horses... However, I learnt some things about cooking from my grand-mum which can be translated into the branding and business fields. You may be in the kitchen of your brand, cooking what you hope to be one of the best meals – delicious, mouth-watering, yummy and nutritious. What would be a good spice for this...

Making Your Brand Stand Out from Your Competition When you are running your business, you will find that there will be a lot of other businesses providing the same services as you. This leads to a fierce competition as you’ll all be fighting to secure customers. The good news is that there some great ways that you can make your brand stand out from your competition from providing new products and services to trying new marketing strategies and more. Find out some of our tips in...

Emailing Branding Strategies Making the most of your emails. “In the world of digital communication tools, email has become the king”. According to Statistica, there were about 293 billion emails sent daily in 2019 and the number is expected to hit about 347 billion by 2023. (Statisica.com) Electronic mails referred to as emails, one of the earliest digital marketing tools, (and)have become so powerful over the years. Emails have become a primary communication tool on the...

Building your Digital Presence on a Shoestring Budget Tools, Tips, and Strategies Seasons and times will compel many to chart unknown waters, others out of curiosity and necessity. Regardless of the trigger, having an online presence and brand has become a must-have in this age. More so, the pandemic has propelled and created a sense of urgency to digitize. Over the years I have noticed that several people struggle with getting started with their digital presence, where to begin...

Social Media Strategies - lessons from Jesus Bernard Kelvin Clive The greatest teacher of all time ―Jesus, taught us many timeless lessons encompassing every aspect of human endeavor and Social media and branding are not an exception. “The 21st Century Christian/Church must rethink ministry via the lens of technology. A powerful tool in the hands of the believer.” ― Bernard Kelvin Clive Today let's look at social media the Jesus way... lessons on strategy for social media success. "And...

In this episode you would learn about branding, cultural and businesses barriers and benefits in doing business in Africa. * You will discover:* Culture of Business* Lessons from the Chinese * How to survive in an unknown market My guest, Marek Zmysłowski is a Polish-born entrepreneur and executive, focused on online businesses in Frontier and Emerging Markets. He co-founded Jumia Travel – Africa’s Biggest Hotel Booking Portal listed on NYSE as part of Jumia Group...

Building your personal brand in a digital age… what to do and what not. In this episode, my guest Kami, through more light on how to build an authentic brand. Kami Guildner believes women’s voices matter. She is a connector. A storyteller. A success coach for women. Kami’s entrepreneurial journey was sparked by the breath of a horse over a decade ago. This magical epiphany moment led Kami to discover her purpose of leading change-maker women to give voice to their most...

Growing your Business in Hard Times The impact of this pandemic has been frightening. What do you do as an entrepreneur or business owner? In this episode my guest John Armah shares strategies to help you overcome the challenging times and bounce back better. John Armah is a Business Development Practitioner and Trainer in business start-ups development, with experience in the development of new markets, start-ups, MSMEs and business strategy, business financing and business...