We'll be discussing a chapter of Simon Carmen's new book "Made Your Look"  

On this episode, we welcome copywriter Donnie Bryant to the show. Donnie has written an incredible book called "Subject Line Science - 11 "Made You Look" Secrets to Get Emails Opened and Read".

On this episode, we'll be discussing the art of negative reverse selling, plus other sales strategies from the classic book You Can’t Teach a Kid to Ride a Bike at a Seminar - Sandler Training’s 7-Step System for Successful Selling. You can find it at https://amzn.to/3UlUZTO.

On this episode, Andrea Brizendine talks to us about positioning.

On this episode, Stephanie Scheller joins the podcast to talk about how she grew her business on a $0/month marketing budget. March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie doubled her event production company in size, never cancelled a ticketed event, ran only profitable events, and sold out an event for the first time - a feat she has since repeated consistently. Stephanie is the author of a few books including her latest Marketing That Works for...

On this episode, Rachel Kraft joins us to share what makes a great online course. Rachel is a copywriter, designer, and marketing consultant who works with professional speakers and thought leaders who want to make a positive difference in the world.

On this episode we discuss a flight of topics including the resurgence of direct mail. We'll be referencing this article- https://www.forbes.com/sites/forbesagencycouncil/2024/03/08/the-direct-mail-revival-and-how-marketers-can-respond/?sh=45c4d734557c And since baseball is officially back in season, we'll also discuss how to win in copywriting with solid base hits. 

On this episode, Andrew Pearson joins us on the show to share how A.I. is changing the game in casinos. Casinos are using this technology to spot the gamblers who like to play the riskiest, and the most profitable bets for the casino. You read that right. A.I. is now able to track a gambler’s appetite for risk, providing the casinos with information to differentiate the low-hanging fruit of lowball players from the gamblers who might not have the biggest bankrolls.  Andrew Pearson is the...

On this episode, we discuss how A.I is learning to be more persuasive. More importantly, we'll dig into the question - Do we find it easier to trust machines over humans?  

On this episode we'll discuss mind hijacking strategies that work in sales and copywriting and can be used in any industry. We'll talk about "halitosis" and how became a medical condition with a “cure”.  It's a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser Albert Lasker once said “There is no law that requires a problem to exist before a solution is created for it”. 

On this episode, we interview Pope Brock, author of Charlatan: America's Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam. 

On this episode, we'll be discussing just how much is being spent on 30-second Superbowl ads; plus we'll share how viral headlines can be explained in just 3 words.

On this episode, we'll finish our discussion on Breakthrough Advertising by covering concentration and borrowing conviction for your marketing. 

On this episode, we'll get into some more discussion of the classic book Breakthrough Advertising. 

More Discussion of Breakthrough Advertising and states of awareness. Plus, we'll also share why A.I might soon be closing more business than your average 6 figure sales pro.

On today's episode we welcome Jim McCune of the Craft Beer Marketing Awards at the beginning of the show to talk about their annual awards event. CBMAS is the ultimate platform for honoring outstanding marketing achievements in the global craft beverage industry.  We'll also be diving into a book discussion on the classic Breakthrough Advertising by Eugene Schwartz. You can get your copy at https://breakthroughadvertisingbook.com. 

On this episode, we'll cover a flight of random topics, including how to get your direct mail piece opened 100% of the time. This envelope strategy comes from one of our previous guests, direct marketing expert Kevin Donlin of https://clientcloningsystems.com. 

On this episode, Rob Aspach joins us to share his story of going from a small town carpet cleaner to a digital marketing strategist, author, and speaker.  He is the author of the "Rob Versus" series, where he exposes the shenanigans of scammers, time wasters, fraudsters, fools and lousy customer service with his sarcastic take on how the world should really work. Each of his books is jam-packed, full of humorous, laugh out loud stories that ultimately teach a valuable lesson. Unfortunately,...

On this episode, we'll be covering a random flight of topics including:  Humor and Persuasion - how to use humor effectively in marketing.  How to glitter bomb your enemies (or friends). TikTok just reached 10 billion in consumer spending.   

On this episode, Thomas Helfrich joins us to talk about LinkedIn lead generation. Thomas is the founder and CEO of InstantlyRelevant.com, a company renowned for their innovative marketing services driven by AI, and social media strategy & coaching. He is the author of the book series "Never Been Promoted" and hosts a podcast of the same name. Known as the "AI Nerd," he also hosts the AI Nerd YouTube channel, an exhibit of his profound fascination and understanding of AI systems.

On this episode, we'll be covering another random flight of topics including: A Simple Letter that Launched a Nine-Figure Business Why font size makes your writing more persuasive Examples of a bad ad campaign by the US Army. 

On this pre-Thanksgiving episode, we'll be covering a random flight of topics including Black Friday Marketing, and some proven sales techniques backed by research. We'll discuss 4 simple words that can double your sales. We'll also talk about a special way you can look at people to make them like you more. 

On this episode we welcome Carlos Alvarenga. He is the author of a brand new book The Rules of Persuasion: How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive.  His new book not only explains exactly how persuasion works in all forms of human communication, but also presents a clear and effective model you can use to put the chemistry of persuasion to work for you. Using insights from art, history & literature to hip-hop, Carlos expands ideas first...

On this episode, we’ll cover another random flight of topics including a forgotten email technique and how we really make decisions. 

There is no such thing as unbiased news anymore. Every media outlet has an agenda. On this episode, we'll be diving into some of the persuasion tricks they use to influence us everyday.