Episodes
On this episode, David Garfinkle, Jason Parker, and Scott Zetland join us over a beverage to talk about using AI to write better, more persuasive sales copy.
Published 11/16/24
On this episode, we welcome Nick Bennet to the podcast. Nick is a long-time B2B marketer turned co-founder of TACK, where they help brands build authentic customer connections through people-first go-to-market strategies. After 15 years in the industry, he's seen how the creator economy can transform B2B marketing, and he's captured these insights in his latest book B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, coming out on December 3rd.
Published 11/09/24
On this episode, Mike & Rick Tielemans join the show. They are recently identical twins who’ve been in the direct response marketing game for 16 years. After shutting down their agency, they pivoted from trying to become “better marketers” to figuring out how to make their clients’ businesses “more marketable”. They spent years bouncing around cheap Mexican hostels while studying cults, cult brands, social movements, and human psychology to understand why people buy.
That’s how they...
Published 11/02/24
On this episode, we interview Horror Fiction writer Mark Leslie. Mark would be the first person to admit he's still afraid of the monster under his bed. That might be why most of his books explore the darker side.
In addition to penning a series of true ghostly tales (that include SPOOKY SUDBURY, HAUNTED HOSPITALS and CREEPY CAPITAL), he has written a few horror titles (I, DEATH, ONE HAND SCREAMING, and NOCTURNAL SCREAMS), is the editor of the horror anthologies CAMPUS CHILLS, FEEL THE FEAR,...
Published 10/26/24
On this episode, we'll be discussing the book "Key Person of Influence"
Published 10/19/24
Interview with special guest Seth Czerepak.
Published 10/12/24
Interview with Aleasha Bahr.
Published 10/05/24
On this episode, we welcome Chris Silvestri, founder of Conversion Alchemy to the show.
Published 09/28/24
On this episode, we'll analyze RFK Jr's speech with AI (Claude) and find out what made it so persuasive.
Published 09/21/24
Special guest Kory Basaraba share his "Core Conversion Story" formula so you can create higher converting funnels.
Published 09/16/24
On this episode, we'll cover a flight of persuasion topics that range from RFK Jr's speech to werewolves, manipulation, nostalgia, and also how negative advertising can work in your favor.
Published 09/02/24
On this episode, we'll be diving into Robert Greene's bestselling book "The 48 Laws of Power". This compelling book delves into the dynamics of power and influence in various aspects of life. You can grab a copy at https://amzn.to/4dNqFcU.
Published 08/24/24
Interview with Carolyn Beaudoin.
Published 08/17/24
David Dutton joins us again this week to talk about how to keep customers in your pinball machine.
Published 08/10/24
On this episode, we welcome serial entrepreneur and investor David Dutton back to the show. Dave will share some real-world, no-BS strategies on how he recently helped grow a local client's businesses by $170K in just 6 months using education marketing.
Published 08/03/24
On this episode, we interview Nicki Krawczyk - a 20-year copywriting and marketing veteran who has written for multi-billion-dollar companies (including Hasbro, Adidas, TripAdvisor, T.J.Maxx, Keurig, and more), solopreneurs, and every size business in between.
Published 07/27/24
On this episode, we welcome Kevin Donlin back to the show. He's the #1 Authority on Real Marketing in a Digital World, and founder of Client Cloning Systems. You can learn more about him by visiting https://clientcloningsystems.com.
Published 07/20/24
On this episode we cover another random flight of persuasion topics.
Published 06/29/24
On this episode, we welcome Mark Stern of Custom Box Agency.
How Can a BOX Transform Your Business? We’ll be answering that question in our interview with Mark. His company creates a strategically designed experience for their clients, turning a vision into an event that customers will never forget.
You can find them at https://customboxagency.com.
Published 06/24/24
Interview with Joel Dimsdale author of Dark Persuasion.
Published 06/08/24
On this episode, Tom Camp of www.funnyadsandfunnels.com joins us to talk about the secret of making funny engaging, and converting video ads.
Published 06/01/24
On this episode, Vanessa Bohns joins us. She's the author of the book "You Have More Influence Than You Think". Vanessa is a social psychologist and professor of organizational behavior at Cornell University. She holds a PhD in psychology from Columbia University and an AB from Brown University. Her writing has appeared in the New York Times, Wall Street Journal, Harvard Business Review, and other outlets, and her research has been featured in The Wall Street Journal, The New York Times, The...
Published 05/25/24
On this episode, William Hamilton of Church Posting joins us to share how he's using A.I. for marketing and helping churches across the US grow their engagement. You can learn more at https://churchposting.com.
Published 05/18/24