How can pet businesses stand out in an increasingly competitive digital landscape? In this episode, Mikaela Vargas, owner of Pet Marketing Unleashed, dives into the world of SEO and how pet care professionals can use it to grow their businesses. She emphasizes the importance of writing organically and using firsthand experience to create content that resonates with both users and search engines. Mikaela also highlights the value of local SEO, internal linking, and building relationships with local businesses for backlinks and reviews. By focusing on user experience and staying consistent across platforms, pet businesses can elevate their online presence and build a stronger community. Main topics: Impact of AI on SEO Importance of Firsthand Experience Local SEO for Pet Businesses Backlinks and Domain Authority User Experience and SEO Ranking Main takeaway: Focus on becoming a specialist in specific topics rather than spreading yourself thin About our guest: Mikaela is a marketing and systems nerd, animal lover, and the founder of Pet Marketing Unleashed – a small business committed to helping petpreneurs save major time while they build stress-free, sustainable, and successful pet businesses. She equips pet business owners with the branding, websites, marketing templates, and education they need to attract and onboard their dreamiest clients while away from their desks or out with their dogs! Her Facebook group, Unleashed Petpreneurs, is the go-to community for pet industry entrepreneurs looking to upscale their marketing, processes, and websites with ease. When she’s not working with clients or students, you’ll find Mikaela at the beach with her toes in the sand, hanging with her son, taking photos of her pup for his famous #wherewils IG Stories, and reading books with her husband in their TV-less SoCal home. Links: Get her NEWcourse: https://www.petmarketingunleashed.com/seo-course --> PSC15 to get 15% off Search Engine Console Ubersuggest or Spyfu Google Analytics Free email template: https://www.petmarketingunleashed.com/partnership-template This blog can also be useful: https://www.petmarketingunleashed.com/post/seo-trends Previously on Episode 143: https://www.petsitterconfessional.com/episodes/143 Episode 435: https://www.petsitterconfessional.com/episodes/435 Check out our Starter Packs Give us a call! (636) 364-8260  Follow us on: Instagram, Facebook, Twitter Email us at: [email protected] Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months  Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days