What makes your pet care business stand out in a competitive market? Michelle Kline, founder of DogCo Launch, shares about the power of key differentiators and how they can make your business irresistible to the right clients. Michelle breaks down what differentiators are, why they matter, and how to identify them in ways that resonate with your target audience. From leveraging client feedback to refining your messaging, she gives actionable strategies for positioning your services...

How do you make time for yourself while running a busy business? In this episode, we explore the importance of structuring your business to protect your time and mental health. A strong pricing strategy helps you work smarter, not harder, while setting clear booking boundaries brings predictability to your schedule. By fostering respectful client relationships, you can build a loyal base of cheerleaders who genuinely want the best for you. Additionally, learning to say no to certain clients...

Ever wondered how focusing on a niche can transform your pet care business? Michelle McLean, owner of Michelle’s Caring Cat Services, shares her journey of building a thriving, cat-exclusive pet care brand in Ottawa, Ontario. Michelle dives into her transition from marketing to cat sitting, her efforts to re-establish her business after a major move, and how specializing in feline care has set her apart in a competitive market. We discuss her strategies for connecting with clients on a...

Have you prioritized your personal life over your business? We recently took a spontaneous long road trip to preserve a piece of our family's history. On this podcast episode, we discuss how having clear priorities simplifies decision-making and enables decisive action when time is limited. The importance of follow-through and finishing what you start, even when motivation wanes, should be a central theme in our lives and business. Finally, we highlight how self-care is essential for...

Ever wondered what it takes to build unwavering trust with clients in the pet care industry? 🤝On this episode, Dan Reitman, owner of Dan’s Pet Care, discusses his journey of building a trusted pet care brand.  Dan shares his evolution from a solo dog walker to managing a large-scale business that includes daycare and kennel-free boarding, emphasizing the importance of maintaining client trust throughout. We explore his challenges in deciding when to keep things in-house versus partnering,...

Are you making the most of your time and resources in your business? Being efficient allows you to reduce headaches, free up time, and lead a more focused life. Although finding efficiencies is an ongoing process that takes effort, it’s ultimately worth it once everything is streamlined. Route planning might be one of the biggest challenges, but there are many other areas to optimize for running the business you truly envision. By addressing these aspects, you’ll build a business that works...

Are you creating a brand that truly connects with your ideal clients? Cagney Collins, of Pet Marketing Unleashed, explores what it takes to build a brand that goes beyond colors and fonts. Cagney shares how consistency, quality visuals, and a clear brand voice work together to attract the right audience. She discusses why understanding your clients’ lifestyle and preferences is essential in crafting a brand vibe that resonates. Plus, Cagney offers tips on balancing personal preferences with...

What does it take to manage a business remotely across different areas? In this episode, we share the lessons we’ve learned from managing operations in two distinct regions. We discuss the importance of time-blocked hiring for consistency, a team-based approach to ensure continuity, and the crucial role of backup plans. Branding consistency across locations also proves essential, helping clients recognize and trust our services. Finally, we dive into how market-specific strategies can drive...

Are you truly making the most of your local presence? In this episode, Fernando Vargas, owner of Florida Digital Center, shares how small businesses can achieve “neighborhood fame” by focusing on community engagement and strategic marketing. We explore the importance of optimizing your customer journey, setting up a Google Business Listing, and building strong local partnerships. Fernando emphasizes that branding and advertising require different approaches but work best together to create...

What are you working on in your business? In this episode, we dive into why refining the little things can make a big difference. From updating information to strengthening communication, it’s about creating a seamless experience for clients. Consistent improvements lead to better trust, smoother operations, and a stronger reputation. Focusing on these details helps your business not just keep up, but truly stand out. Main topics: Online/Offline Presence Updates Improved Client...

Is your business helping you achieve your personal goals, or just financial ones? Doug Keeling, owner of Bad to the Bone Pet care, shares about hiring administrative help and defining team roles. We discuss how to delegate effectively, build trust with your team, and promote from within. Doug emphasizes the importance of aligning your business with your personal values for long-term success. If you want to grow your business while maintaining balance, this episode is a must-listen! Main...

Are you ready to finish 2024 strong and set yourself up for success in 2025? In this episode, we explore seven key strategies for ending the year well, including reflecting on surprises, analyzing client feedback, and adjusting your pricing to better align with your goals. We also emphasize the importance of refining your marketing efforts and streamlining operations to enhance efficiency. Planning for time off in advance is crucial for maintaining your mental health, as discussed in detail....

How can client feedback shape your business? Vanessa Williams, owner of Vanessa's Pet Sitting Services, shares her journey from part-time pet sitting to building a full-time business fueled by client confidence. We dive into the importance of setting boundaries, not only to maintain professionalism but also to foster trust with clients. Vanessa also opens up about hiring her first employee, the challenges of releasing control, and the joy of seeing her business grow. With insights on...

How do you decide what to sponsor? In this episode, we break down five key factors to consider when evaluating sponsorship opportunities, including alignment with your values, mission, and budget. We stress the importance of calculating both tangible and intangible returns, such as new clients, brand recognition, and networking opportunities. By tracking leads and setting realistic expectations for ROI, businesses can better gauge the benefits of sponsoring events or initiatives. Ultimately,...

Ever wondered how your business would handle a crisis or negative review? In this episode, we dive into the world of strategic communication with experts Keema Echols and Lauren Cain of Ethel Clark Services. Together, we explore how we can navigate crises, build strong client relationships, and maintain brand consistency. Keema and Lauren share actionable tips on using AI tools for effective messaging and managing negative publicity with professionalism and grace. If you're looking to...

Are you relying too heavily on just a few clients to support your business? In this episode, we discuss the importance of diversifying your client list to build a more resilient and stable pet care business. We explore how understanding the difference between total and active clients can provide clarity, while seasonal marketing strategies and targeted client avatars help maintain consistency year-round. We also share practical upselling techniques to expand your service offerings and deepen...

Ever wondered how your pet care business could make a bigger impact on the community? In this episode, Austin Tuck, owner of Tuckered Out Dog Walking, shares how she transformed her business by partnering with a local shelter through a unique sponsorship program. Austin explains how transitioning from pet sitting to daily dog walking helped reduce burnout while allowing her to focus on creating meaningful community partnerships. Her field trips for dogs offer enrichment beyond the standard...

Is your pet care market becoming too crowded with competitors? In this episode, we explore how to determine if your area is reaching market saturation and what it means for your business. We break down essential factors like competition with lower prices, difficulty acquiring clients, and tracking pet ownership trends. By analyzing these elements, you can decide whether to differentiate services or adjust marketing strategies to stay ahead. With actionable insights, this episode helps you...

What does it take to run a successful dog waste removal business that goes beyond just scooping poop? In this episode, Erica Krupin, owner of Kroopin's Poopin Scoopin, shares the behind-the-scenes realities of managing her growing business. She emphasizes the importance of providing an exceptional customer experience, from building trust through reliability to creating peace of mind with professional services. Erica dives into the challenges of hiring and retaining great employees, explaining...

Are you too busy watching the weather to make real progress in your business? In this episode, Collin explores how overthinking and waiting for perfect conditions can paralyze business owners, preventing us from taking action. He discusses the dangers of getting stuck in analysis, the fear of imperfection, and how to strike the right balance between planning and executing. Learn the importance of focusing on core goals and remaining adaptable to change. Join him as he shares insights on...

Ever wondered how company culture influences business decisions? In this episode, Morgan Weber, CEO and founder of Lucky Pup Adventures, shares how her commitment to a caring company culture led to providing company cars for her team. She discusses the impact this decision has on employee safety, well-being, and client trust. Morgan also delves into the importance of aligning actions with core values and how this shapes every aspect of her business. Tune in to learn how intentional...

How do small disturbances foster growth in your business? We explore the concept of the Intermediate Disturbance Hypothesis and how it applies to creating a more adaptable and resilient business environment. By introducing intentional, small changes, we can keep our business from becoming stagnant and better prepare for unexpected shifts. We discuss the balance between too much change and too little, and the importance of being proactive in adapting to the ever-changing market. Learn how...

Have you ever wondered what it takes to build a pet sitting business in a foreign country? In this episode, Sophie Canil, owner of Pet Sitting by Sophie, shares her journey from Argentina to the Netherlands and how she turned her love for animals into a successful cat sitting business. She discusses the importance of setting boundaries and self-care, especially in such a solitary profession. Sophie also emphasizes the value of delegating tasks and finding a supportive community of fellow pet...

Have you ever struggled to find the perfect hire for your pet care business? In this episode, we dive into the importance of hiring for soft skills like empathy, communication, and adaptability, while training the technical aspects later. We discuss the value of a multi-stage hiring process to thoroughly vet candidates and ensure they fit your company culture. While the technical skills are trainable, finding someone with the right heart is key to long-term success. We share our own...