Are you relying too heavily on just a few clients to support your business? In this episode, we discuss the importance of diversifying your client list to build a more resilient and stable pet care business. We explore how understanding the difference between total and active clients can provide clarity, while seasonal marketing strategies and targeted client avatars help maintain consistency year-round. We also share practical upselling techniques to expand your service offerings and deepen client relationships. Tune in to learn how to strategically grow your client base and safeguard your business against unexpected changes. Main topics: Active vs. Total Clients Client Diversity for Resilience Seasonal Marketing Strategies Client Avatars in Marketing Upselling and Expanding Services Main takeaway: At the end of the day, when we diversify our client list, it’s not just about growing the base. It’s about serving different kinds of people and solving different kinds of pain points and needs so that we can be integral in multiple kinds of people’s lives. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off Give us a call! (636) 364-8260  Follow us on: Instagram, Facebook, Twitter Email us at: [email protected] Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional