Premium Members, click here to access this interview in the premium area. Kaity Griffin of www.kaitygriffin.com is a Google AdWords expert… with a difference. She has a knack for cutting through a lot of the technical jargon associated with Google Ads and is super focussed on getting her clients measurable results. Look at her reviews and testimonials, and you'll find examples like this one from Stacey… It's so refreshing to see someone in this space who cares about seeing people succeed (actually getting leads and making sales) rather than just a pricey ad manager who doesn’t care about delivering a result. On her website, she says what she does is for small business owners who want to cut through the tricky tech and create seriously profitable Google Ads. She has a podcast on the topic, multiple courses, from basic to advanced and offers consulting services and Google Ad audits too. To date, over 1500 students have benefited from her training. In this interview, Kaity breaks down Google ads for photographers and shares how you can use this lead-generation machine effectively. Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. If you're spending $3000 to $5000 a month on ads, that's a lot of leads. Focus on converting them rather than focusing on scaling the ad spend. – Kaity Griffin You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Kaity shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. People are actually searching for you as a solution when they're on Google rather than being sort of in the awareness, interruption style marketing that Facebook will serve. – Kaity Griffin If you have any questions I missed, a specific question you’d like to ask Kaity or if you want to say thanks for coming on the show, feel free to add them in the comments area below. New Masterclass THIS Week If you're tired of spending hours on social media trying to attract clients, only to see minimal results. Or you're ready to break free from the content creation grind and focus on other things. Good news! Brianna's training with be a game-changer for you. All the details are here –>> ​ a href="https://learn.photobizx.