577: D’Ann Boal – Confident Pricing and Personal Growth is the Path to a $4900 Average Photography Sale
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Premium Members, click here to access this interview in the premium area D'Ann Boal of www.smittenandswoon.com is a phenomenal photographer — professional in every way. Beautifully lit family portraits with natural expressions that look to be so much fun to be a part of for her clients. She has a portfolio most photographers would swap theirs for. It's part of the reason she is a pro photo ambassador, leads photography retreats, is an instructor at Click Photo School, and a mentor at Click Community. She also has a Master’s degree in education and became a 5th-grade teacher but picked up a camera after her son was born and never looked back. I love that she shared with me that there have been countless struggles in her 13-year photography journey. She's lost memory cards, been yelled at by clients, charged too little and didn’t feel valued, given away too much and not been thanked, and taken bad pictures without a speck of good light… the list is endless. She also says and believes that if you value yourself, your success will snowball. In this interview, D'Ann shares how confident pricing and personal growth is the path to a $4900 average photography sale. Here's some more of what we covered in the interview: I've just always thought I want to charge what I feel like my time is worth and what it's worth to me to miss tucking my kids in or miss having dinner with my kids, miss having a sunset with my kids and my family. What is that worth to me and that is where I have put my baseline prices. – D'Ann Boal What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I never did promotions. I never did incentives. I never wanted to market that way. I did mini sessions maybe for two years and I realized those aren't the clients that are going to value me and that I can give a really high touch experience to so I dropped that. So part of my marketing strategy has been to not do sales, not do promotions. I want the people coming to me that really sought me out and were willing to wait and loved my art and weren't coming for some cheap freebie thing. – D'Ann Boal You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business. Ensure that there is no ceiling on what a client can purchase. So I never have a package that includes all the digital or that includes all the images in the album, because I want to give my clients the opportunity to purchase more if they have the means and budget and they want to. – D'Ann Boal What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what D'Ann shared. Is there something you heard that excited or motivated you to the...
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