Premium Members, click here to access this interview in the premium area Arica Lipp of www.aricalipp.com caught my attention when a video of her behind-the-scenes shoot of a young dancer was circulating on social media. The photo looked, literally, like a painting, but when you see the video, you realise there was paint involved—it was on the young girl in the photo. You can see the photo in the show notes below to appreciate how amazing this photographer/artist is. The comments that followed that video and image in the PBX Member's Group went like this… * Wow! People are just so bloody clever!!!!! This is amazing * Amazing! * I'm astounded! * I was literally just watching the BTS when you reposted. This is just magic! * So so gooooooood!!!!!!!! Love the creativity! I dug a little deeper to find a super-talented US-based photographer who has won a ton of awards… over 100! Who photographs headshots, portraits, seniors and dance photography clients. Take one look at her website and portfolio, and you'll see a photographer who truly knows her craft. I was guessing and hoping there was a fantastic business behind this incredible photographer, I was not disappointed. In this interview, learn how to combine your passions to build a thriving photography business. Here's some more of what we covered in the interview: The purpose of niching in the beginning is to become memorable in the minds of a consumer, in the minds of your community, in your market. When you have a specific style, and it's consistent, you're more quickly remembered in the minds of people and viewers. – Arica Lipp What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I had to get over the fear of how I look in front of the camera. Because I can't ask my clients to do something I'm not willing to do myself. It's just not right. We all know that. So I put myself out there. – Arica Lipp You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Arica shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode. I'm going to value my work and even though it feels gut wrenchingly difficult, I'm just going to do it. And it gets easier. And then the more work you put in, the more you value that time and effort. – Arica Lipp