584: Craig Peterman – Build a $300K Wedding Photography Business Without Aggressive Marketing
Description
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Craig Peterman of www.petermanphotovideo.com is a wedding photographer and videographer based in Phoenix, Arizona with over a decade of experience.
Over the past two years he has successfully generated over $200,000 annually in revenue and is on track for $300k this year.
His work has been featured on The Knot and Style Me Pretty, and is a mixture of natural light with vibrant dessert colours with some black and white edits.
Here's why I'm most interested in learning more from Craig…
I see a nice looking, easy to navigate website, great photography, social media accounts that are ticking along – he has close to 60k followers on Instagram – but nothing jumping out as an obvious reason for success.
There is no aggressive marketing, special offers, or specific online ads, and his website doesn't rank highly in search for major keywords.
How is he achieving the success he is?
In this interview, learn how to build a $300K wedding photography business without aggressive marketing strategies or pushy sales techniques.
Here's some more of what we covered in the interview:
What’s on Offer for Premium Members
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My unique selling proposition, is selling high quality luxury service at a fair price. You know, something that can attract the masses. So, I'm not I'm not pricing couples out immediately. – Craig Peterman
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
Seriously, that's not all.
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Craig shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
Put yourself in many places as you can. Invest wisely in your ads and see where that leads you. – Craig Peterman
If you have any questions I missed, a specific question you’d like to ask Craig, or a way to thank you for coming on the show, feel free to add them in the comments area below.
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