590: Rick Bettinger – How to balance art, business, and innovation in photography
Description
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Rick Bettinger of www.gittings.com is part of a photography business that has been operating for over 90 years in the US. They have studio locations in Dallas, Houston and New York.
Plus, they have a separate side to the business, a global photography agency with photographers worldwide working under their banner.
They offer most genres of photography – both for personal and corporate clients.
Check out their About page, and you'll get a sense of the operation's size. They have over 20 staff photos and bios of a well-dressed and presented professional-looking team.
In an article published in the 1980s, the founder of his incredible business, Paul Linwood Gittings, was quoted as saying, “I did sacrifice art for business; I made up my mind to use photography as a business tool.”
There is no denying that his legacy lives on with what looks like an incredible business!
Regarding our guest for today, he is the President and owner of Gittings Portrait Studios in Dallas and Fort Worth. He has a Master of Photography degree and has photographed past US presidents Bill Clinton and George W. Bush, among many, many other notable families in Texas.
In this interview, Rick shares how he has balanced art, business, and innovation in a long-standing, well-respected, and highly profitable photography business.
Here's some more of what we covered in the interview:
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Photography is what I love, but I also love the art of business… I don’t think I would just be happy just being a photographer, but I also would not be happy just being the owner and not having that creative outlet. – Rick Bettinger
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
Seriously, that's not all.
We are professionals and… you should dress like a professional and look like a professional. We want to look better than our clients, or as good as our clients… we are trying to represent a profession where we want people to take us seriously. – Rick Bettinger
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Rick shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
I have given up some of the art of photography to be able to make a living at photography. – Rick Bettinger
Premium Members, click here to access this interview in the premium area
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