In this episode of the Private Practice Owners Club Podcast, Nathan Shields and Adam Robin explore the importance of embracing a sales mindset and integrating it into your clinic’s core values. Learn how to transform "sales" into a valuable tool for advancing your clinic's mission and serving a greater number of patients. ​ Sales is not just about closing deals; it's about ensuring patients receive the care they require. Nathan and Adam illustrate how every interaction, be it at the front desk or in the clinic, entails some level of sales. Altering your view of sales can positively impact your practice. If you have faith in the value of your services, it is your duty to effectively present them. ​ Adam introduces the "Purpose-Driven Provider Program," focusing on aligning your team around the shared goal of patient care, without the negative connotations of sales. Adam and Nathan also outline the patient journey, from the first phone call to follow-up visits, and emphasize the importance of scripting and standardizing touchpoints to ensure clarity and purpose. ​ Want to talk about how we can help you with your Private Practice business, or have a question you want to ask? Book a call with Adam - https://calendly.com/adamrobin/dr-adam-s-30-minute-connection ​ Love the show? Subscribe, rate, review, and share! https://ppoclub.com/ The 1st in-person Private Practice Owners Club Conference is set for Sept. 20-21 in Clearwater, FL. If you're a private practice owner you won't want to miss this! Register at ppoclubevents.com.