In this episode of Pit Stops to Podium, we're thrilled to have Josh Braun, a former Head of Business Development at Basecamp and the Co-Founder & CEO of Sales DNA. Josh's expertise lies in aiding sales leaders, CEOs, and founders to build systems that consistently secure meetings with qualified buyers. Known for hosting the Inside Selling Podcast and creating the Badass Growth Guide, Josh is a seasoned thought leader in sales strategy. Throughout this episode, Josh delves into customer engagement for successful deals, exploring pivotal sub-topics that redefine sales tactics. From selling without sounding salesy to deciphering why people buy (and why they don't), he navigates strategies like being a red X in a sea of white circles. With valuable insights on personalization versus relevance, overcoming sales objections, and breaking through the zone of resistance, Josh offers actionable advice to revolutionize sales approaches and drive success. Chapters: 00:00 - Intro 01:03 - Josh Braun Background 04:08 - Who’s Josh Outside Work 04:59 - Enhancing Customer Engagement for Mutual Success 08:24 - The 'Red X' Strategy for Product and Service Enhancement 14:00 - Rethinking Objections in Selling 19:51 - Shining a Light on Problems, Not Convincing to Buy 22:04 - Engage with Josh //ENGAGE WITH JOSH Josh’s LinkedIn Josh’s Website //MENTIONS Dish Network Jellyvision HubSpot Zendesk //SUBSCRIBE! Subscribe to RevPartners YouTube Channel New "pit stops" every week. Join our growing community!   //STAY AWESOME &  DO IT BIG!! Website: revpartners.ioListen on Spotify and Apple Podcasts