How can we significantly reduce food waste and improve the shelf life of produce? Jenny Du, Co-Founder & VP of Operations at Apeel Sciences, joins the show to discuss how Apeel's innovative product slows the rate at which produce spoils. By maintaining moisture and reducing oxidation, Apeel enhances the plant’s natural protective abilities. You'll learn how Apeel adds a microscopic extra layer to fruits and vegetables, mimicking the natural cuticle layer to keep produce fresh longer. Jenny shares her insights on the importance of preventing food waste and how Apeel is making a difference. In this episode, you'll also hear about the challenges and successes of Apeel's journey, with valuable advice for businesses facing hardships. Jenny explains how Apeel identifies its target market and effectively communicates its message. She emphasizes that company evolution is neither linear nor steady, and shares her excitement about suppliers becoming more proactive in presenting their products. Key TakeawaysWhat Apeel does and how they are helping the food waste problem.How they are handling the misinformation about their product.Jenny’s advice for businesses facing hardships.How Apeel is finding their target market and getting the message to them.What innovation we need to see to help to minimize the use of single-use plastic.The efficiency that’s possible if we shift our consumer and production habits. Guest ResourcesJenny Du: LinkedIn Apeel Show LinksInternational Fresh Produce Association - https://www.freshproduce.com/ Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/ Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/ Twitter - https://twitter.com/IntFreshProduce/ LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/ Instagram - https://www.instagram.com/intlfreshproduceassn/