In this 8th episode of PodcAds by Paolo Santanicchia, I'm interviewing Dylan Ander, CRO Specialist. Exited 2 ecom brands and an 8-figure CRO agency, Dylan Ander is now building heatmap.com, the first revenue-tracking heatmap and revenue-tracked screen recordings in the world. Moving to AI...

In this 7th episode of PodcAds by Paolo Santanicchia, Sarah Levinger (the queen of Psychology applied to Advertising) is going to show us:- How to build psychology-based concepts for our ads- How to create psychology-based ads- How to insert Psychology in your Advertising Strategy. Sarah is...

In this 6th Episode of PodcAds I explain- What are UGCs- What are PGCs (or SGCs)- How they can help you scale your Business What is PodcAds? PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Meta Ads Specialist managing over € 500,000 ad budget per year, make some deep dives,...