This podcast acts as a filter for Ross to see what topics to double-down on and invest more into. On this episode, Ross Simmonds, Founder & CEO of Foundation Marketing, and Host of ‘Create Like the Greats’ podcast joins the show. In this conversation, Ross and I discuss: The philosophy behind Ross' mantra "Create once. Distributing forever."Turning podcasts into visual content and sharing across social mediaSignals that indicate when an episode truly resonatesRoss' background experimenting with podcasts through a Superman showThe unexpected work that goes into researching in-depth profile episodesThoughts on how buyers will embrace AI in contentIf you found this episode valuable, please leave a rating and review on Apple and Spotify. Enjoy! - John This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.