The GovCon market is made up of niches. Podcasting is like on-demand niche radio.Mark Amtower, the host of "Amtower Off Center," part of the Federal News Network, is a leading expert in GovCon marketing and LinkedIn advising. Known for his deep understanding of the government market and strategic insights, Mark has been helping businesses navigate the complexities of government contracts for years. In this episode, you'll learn:How Mark leverages podcasts as a powerful tool for business devel...

What do you get when two opinionated and well-respected business consultants record and publish conversations? One of the top podcasts in professional services. Since 2017, David C. Baker and Blair Enns have published value-rich conversations on the art of creative entrepreneurship through their podcast, 2Bobs. In their professional lives, David and Blair are competitors and collaborators, so their personal interactions can be a lot of fun. In this episode, you'll learn:The story of how 2Bobs...

Podcasting is a way to refine your perspective and innovate business strategies. With two different world views, Jason Mlicki and Jeff McKay embarked on a journey to explore divergent thoughts on professional services marketing and growth via their podcast, "Rattle and Peddle." Jason, a marketing veteran with over 20 years of experience, and Jeff, a strategic consultant, use their podcast to satisfy curiosity and invite diverse perspectives. In this episode, you'll learn:How Rattle &...

Podcasting can accelerate your network growth. Remotely.Inspired by a lack of local Society for Marketing Professional Services (SMPS) chapters and the desire to stay connected during COVID-19, Keelin Cox set out to create a platform that provided access to industry knowledge and offered inspiration for AEC professionals. Today, the her AEC Marketeer podcast has over 100 published episodes and is a top show in the industry. In this episode, you'll hear:Why Keelin decided to launch the AEC Mar...

For many consultants and solo business professionals, sales can feel uncomfortable. But even one-person businesses need sales to survive, let alone grow. Reuben Swartz is solving this problem with his monthly podcast, “Sales for Nerds” and his product, Mimiran—the fun, simple anti-CRM for solo consultants. In this episode, Reuben shares his experience publishing 100 episodes since launching his show in 2016. In this conversation, you'll hear:Why most CRMs suck for solo consultantsWhy he sat o...

How intentional are you with your podcast?Roger Knecht, President of Universal Accounting, has helped thousands of accountants, bookkeepers, and tax preparers start and build a successful accounting firm. Roger also hosts Building the Premier Accounting Firm, a weekly show that is nearing 300 episodes.Every decision Roger made with his podcast has been extremely intentional and well-thought-out. In this episode, we cover:Introduction (0:00)The decision to launch a podcast (2:37)How the show h...

For Aaron Moncur, a podcast is more than just a marketing tool. It's a way to build relationships, showcase expertise, and ultimately drive revenue for his custom engineering services business. With over 250 published episodes, Moncur's "Being an Engineer" podcast has become a cornerstone of his company's growth strategy.0:00 Intro3:14 How Aaron became an engineer4:51 Why launch a podcast?12:13 Measuring podcasting success17:42 Podcast team and workflow19:41 What is the future of Being An Eng...

Writing a book for your consulting business? Use a podcast for research.When John Garrett decided to write a book, he launched a podcast to help with his research. Eventually, the What's Your And? podcast has served as a remarkable launchpad for speaking engagements and business opportunities, contributing to an estimated $200,000 in new business—all despite having zero sponsors. In this conversation, we cover:Rapid-fire questions to break it openHow people can be a differentiator for fi...

Podcasting seems like a crowded space, but it's really not. It’s a blue ocean opportunity. Especially for expertise-driven businesses who need to build trust with buyers, accelerate network growth, and create endless content. If you’re asking yourself, “should I start a podcast?” then you’re in the right place. This episode explores five critical questions that you need to answer before you launch a podcast for your business:1. How would a podcast roll up to your business goals?2. Why would y...

Build a thriving Slack community with your podcast.Brett Trainor is using his podcast, The Corporate Escapee, to build a community of Gen X professionals who want to ditch their 9-5. In this episode of Podcasting in Professional Services, Brett sits down with John Tyreman to share his experience running his show. We cover:How Brett reaches Gen X-ers on TikTokHow his show has pivoted and evolved with his personal brandHow his podcast led to a community of "escapees"Why Brett insourced pro...

Can I have your attention, please? Will the real Scotty Scarano please stand up?There’s not too many people who blend hip hop with accounting, but that’s exactly what Scotty “OKR” Scarano is doing through his personal brand on LinkedIn, his YouTube page, and through his podcast, Accounting High. Scotty believes that learning how to run a practice (RAP) doesn’t have to be boring. It can be entertaining, too. On this episode, we cover:Scotty's family ties to accountingThe decision to launc...

It rarely takes 5 or 6 years to launch a podcast, but that was the case for Alastair McDermott. Since then he's launched a handful of shows and written a book titled 33 Ways Not to Screw Up Your Business Podcast. Going through the process of planning his podcast exposed a lack of specialization in Alastair's business. From there, he narrowed down his business from a generic web development agency to a niche practice helping "best kept secret" consultants grow authority & visibility a...

I took a sample of 150 podcasts across accounting, AEC, and legal industries. A whopping 70% had only one host! Personally, I've hosted four podcasts; two were solo shows, and two were co-hosted with a colleague. There are pros and cons to each format, but I found co-hosting a podcast to be much more enjoyable.Let's explore the untapped benefits of having a podcast co-host. In this episode, you'll hear from a handful of successful business podcasters about the benefits of co-hosting a po...

Use a podcast to let your charisma and personality shine through. That's how BJ Kraemer approached it when he launched the Inspiring People & Places podcast in 2021. On the show, he interviews national leaders in the AEC industry to educate and inspire industry professionals to disrupt the status quo, improve their project teams and steward public & private investments more effectively. In this conversation, BJ shares his experience after publishing more than 150 episodes. We cov...

Investing in a podcast can be a gradual, long-term investment.Brannon Poe started podcasting in 2013, where he would record conversations on his phone. Today, Accountant's Flight Plan publishes two episodes each month and has a backlog of guests waiting to have a conversation with Brannon.In this conversation, we explore:An overview of Poe Group Advisors and how they help accountantsWhy Brannon started a podcast in the first placeWhen he and his team got serious about the podcastHow Brannon a...

Improve the structure and variety of your episodes.This episode is meant to be a guide for podcasters who want to learn more about how to structure episodes, use different episode types, formats, and improve their outlines. I share my own experience as well as perspective from other business podcasters. In this episode, we cover:Solo host episode typesCo-host episode typesTopic identification and guest selectionElements of a podcast episodeVideo -vs- audio podcast pros and consIdeal podcast e...

Very few professional services podcasts make it to 400 episodes. The Consulting Success® podcast will hit that milestone in 2024. I had the pleasure of sitting down with Michael Zipursky, host of the show, to hear his experience launching and running the podcast. In this conversation, Michael shares:- Originally released 60-70 episodes but found it was a lot of work- Years later, Michael wanted to restart the podcast in a more streamlined way- The team now has dedicated staff to handle p...

Are you committed to running a podcast? Do you have a co-host to share in the journey? On today’s show, Jeremy Clopton and Heath Alloway of the Upstream Leader podcast share stories and experience from running their show. In this conversation with host John Tyreman, you'll hear: The importance of committing to the podcast in the early daysBenefits of having a co-hostThe one question they ask their guests before pulling on leadership threadsHow they promote each episodeHow they plan to...

Improve your podcast editing workflows. My own podcast editing workflow has evolved over the past six months, influenced by many of my guests on this show.  On this episode, I've curated clips from successful business podcasters who give you a glimpse behind the scenes of their shows: Rion Willard, co-host of The Business of ArchitectureFlorian Heinrichs, co-host of unbillable hoursAngela Mazzi, host of ArchitectingKatie Tolin, co-host of AmplifyRoss Simmonds, host of Create Like the...

This podcast features a mentor-mentee relationship — a premise that could be applied to other industries. For Josh Ho, the "Searching for SaaS" podcast was a way to build in public and showcase his mentorship of a young entrepreneur, Nate Bosscher. The show features perspectives on the stages of building a software as a service (SaaS) business. Josh is in the company building phase. While Nate struggles to start a profitable SaaS of his own.  On this episode, Josh joined John Tyreman,...

This podcast acts as a filter for Ross to see what topics to double-down on and invest more into. On this episode, Ross Simmonds, Founder & CEO of Foundation Marketing, and Host of ‘Create Like the Greats’ podcast joins the show. In this conversation, Ross and I discuss: The philosophy behind Ross' mantra "Create once. Distributing forever."Turning podcasts into visual content and sharing across social mediaSignals that indicate when an episode truly resonatesRoss' background...

Kyle Adams, account manager at ConvertKit, shares insights from publishing his weekly Creator Glue newsletter and Dad Made podcast. Kyle explains that newsletters and podcasts complement each other perfectly. Email newsletters provide a direct way to reach your audience and notify them about new podcast episodes. He emphasizes the importance of treating your newsletter like a product itself rather than just a marketing tool.  Kyle shares several tips for creating a high-quality...

Angela Mazzi is dedicated to enhancing quality of life through the built environment with emphasis on socio-cultural impacts. Angela is a Principal and Senior Medical Planner at GBBN Architects, and also the host of Architecting, a weekly podcast about the architect as a person—in each episode, Angela helps her listeners bypass the status quo traps in the architecture profession and shares how to make an impact with real life strategies.  Here are some of the key topics discussed in this...