For architects, the passion for design and creating often attracts people to the profession. But many don’t realize just how much business acumen is needed to run a successful practice. All the creative talent in the world doesn’t guarantee profits, clients, and smooth firm operations. After all, the first job of an architect is to win the client. Without the client, there is no design. Rion Willard recognized this challenge early on. Although his skills and education were in architecture,...

After suffering from a stroke, Randy Crabtree made the difficult decision that he couldn't be managing partner of Tri-Merit anymore. He then stepped into a more external-facing role for the firm. At the suggestion of his marketing team, Randy started The Unique CPA podcast in 2019. Hesitant at first, Randy quickly realized he loved meeting new people and hearing their stories. The Unique CPA introduced Randy to new people and strengthened his passion for helping the accounting industry....

Katie has been involved with the Association for Accounting Marketing (AAM) for many years, originally joining as a new member in an accounting firm. She has since risen to be a past president and remains actively involved in providing content for the organization. The Amplify podcast first launched in 2017. In the early days, the podcast was produced sporadically with different volunteer hosts. Katie and the committee decided to change to a seasonal format to add more structure and...

In this episode, John Tyreman interviews Greg Mayer, founder of Wysper, a software company that helps you get more content out of your podcast. They discuss: How Greg's experience as a product marketer inspired him to start Wysper, and leverage AI transcription to repurpose podcast content.How podcasts can be a pillar or hub of content that can then be repurposed into social media posts, blog posts, SEO content, and more.Specific examples of companies using Wysper to repurpose podcasts for...

This episode originated because I was intrigued by how Steve Cummins has a podcast and newsletter by the same name: The Marketing Mix. I was curious about his experience and the synergies between a newsletter and a podcast. But the conversation is so much more than that. Steve Cummins, Founder of Solent Strategies, launched The Marketing Mix in April 2023 to help support his marketing consultancy. It’s the kind of conversation Steve would like to have with a marketer over a cocktail. In this...

Let's say you receive a cease a desist letter. Upon realizing you infringed on a trademarked brand, you'd probably want to settle the matter amicably. It happens. But that wasn’t the case when Rhondalynn Korolak sent multiple cease and desist letters to an Instagram Influencer who was giving financial advice under the trademarked Financial Foreplay®  name. In the first 5 minutes,  I quickly break down what a trademark is and why it’s important to trademark a podcast name. Then, you'll hear...

The thought of launching a business podcast has probably crossed your mind. I mean, imagine having a channel to reach buyers while they drive, exercise, walk their dog, do house chores... What’s not to love, right? But then you start to wonder: How long will it take to build a podcast? What kind of impact will it have on the business? What’s the ROI?  Fret not, my friends.  On this episode, I caught up with a few colleagues who share their perspective on the benefits of podcasting for...

There's some debate among B2B and professional services firms on which is more effective; hosting a podcast or being a podcast guest. There are certainly pros and cons to each approach. In this episode, we break it all down: When each approach makes sense for your marketingPros and cons for being a guest -vs- being a hostDispelling a few preconceived notionsI caught up with a few guests who also have perspective on podcast guesting vs hosting: Geoff Kerbis, Director of SEO, Assembly...

This episode is focused on how to name your business podcast — considerations for your name, how it impacts your positioning, and 6 different frameworks for naming a business podcast: Keyword-drivenAction + PayoffAlliterationPlay on WordsZig when the rest ZagsBrand-Driven I also interviewed a few guests to get their perspective on coming up with a name for their podcast: Allyson Cochran, Chief Revenue Officer, Silverback StrategiesIan Floyd, Research & Insights, TremendousCallie Murray,...

A podcast editing workflow is a major part of your podcast operations. In this episode, we break down the audio editing processes of business podcasts: How long it takes to edit each episodeWhen it makes sense to outsource -vs- insource productionUnderstanding the difference between launching and running a podcastDifferent tools to use in your podcast editing workflowI interviewed a few colleagues to get their perspective on a podcast editing workflow that works for their show. Geoff Kerbis,...