Let's say you receive a cease a desist letter. Upon realizing you infringed on a trademarked brand, you'd probably want to settle the matter amicably. It happens. But that wasn’t the case when Rhondalynn Korolak sent multiple cease and desist letters to an Instagram Influencer who was giving financial advice under the trademarked Financial Foreplay®  name. In the first 5 minutes,  I quickly break down what a trademark is and why it’s important to trademark a podcast name. Then, you'll hear from Rhondalynn Korolak, former lawyer and chartered accountant, author, keynote speaker, master coach, and podcast host. She recently went through litigation in a trademark infringement of her trademarked brand name, and agreed to share her story with me. Here are some links to referenced material: ‘Finfluencer’ infringed trademark, court findsRhondalynn Korolak on the Visible Expert PodcastUnited States Patent & Trademark OfficeRhondalynn on LinkedInPlease rate, review, and subscribe to the show! This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.