In this episode, John Tyreman interviews Greg Mayer, founder of Wysper, a software company that helps you get more content out of your podcast. They discuss: How Greg's experience as a product marketer inspired him to start Wysper, and leverage AI transcription to repurpose podcast content.How podcasts can be a pillar or hub of content that can then be repurposed into social media posts, blog posts, SEO content, and more.Specific examples of companies using Wysper to repurpose podcasts for SEO, sales enablement, and thought leadership.Use cases beyond podcasting - repurposing customer interviews, webinars,  SME interviews, even internal company meetings into multiple formats.The importance of editing AI generated content before publishing. AI is great at repurposing ideas but not generating wholly original ideas.How repurposing podcast content can save massive amounts of time over creating content from scratch.Connect with Greg on LinkedIn and visit https://www.wysper.ai/ to learn more This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.