There's some debate among B2B and professional services firms on which is more effective; hosting a podcast or being a podcast guest. There are certainly pros and cons to each approach. In this episode, we break it all down: When each approach makes sense for your marketingPros and cons for being a guest -vs- being a hostDispelling a few preconceived notionsI caught up with a few guests who also have perspective on podcast guesting vs hosting: Geoff Kerbis, Director of SEO, Assembly GlobalKelly Waffle, Director of Research & Innovation, CPA CrossingsJanice Mandel, President, String CommunicationsThanks for listening. Please leave a rating and a review! Cheers, -JT This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.