Maximising your podcast reach by publishing on YouTube
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Description
In this episode, the host, Lyndall Harris, a podcast consultant and founder of Podcast VA, delves into the importance of publishing podcasts on YouTube. With Google Podcasts closing down and YouTube emerging as a prominent platform for podcasts, integrating podcasts onto YouTube has become crucial to reach a broader audience. YouTube boasts an impressive 2.7 billion active monthly users, making it a powerhouse for content consumption worldwide. Lyndall emphasizes that submitting podcasts to YouTube doesn't require creating video content or altering existing podcasting processes. By converting audio to audiograms, podcasts can be shared on YouTube and YouTube Music seamlessly. While some opt to optimize titles and descriptions for YouTube, it's not mandatory, simplifying the process for podcasters. Moreover, the potential to attract new listeners on YouTube is significant, with some creators experiencing increased viewership upon publishing podcasts on the platform. Lyndall discusses strategies for repurposing podcast snippets as shorts or teasers on YouTube, enhancing engagement and driving traffic back to the full episodes. For podcasters already publishing on YouTube or using hosting platforms with native YouTube integration, the transition is straightforward. However, considerations like dynamic ad insertion and YouTube's monetization policies should be taken into account before submission. Lyndall advises exploring hosting providers' support resources for guidance on navigating such complexities when sharing podcasts on YouTube. Listeners are encouraged to subscribe to Lyndall's mailing list for timely updates and further guidance on podcast-to-YouTube integration. By leveraging YouTube as a podcasting platform, creators can tap into its vast user base and maximize the visibility of their audio content. Embracing YouTube as a supplementary distribution channel promises to widen the reach of podcasts and engage diverse audiences across the platform.
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