Welcome to Podcasting Tips and Tricks with Lyndall Harris, a podcast dedicated to sharing valuable insights to enhance your podcasting journey. Today, we delve into the transformative power of podcasting for businesses. Podcasting has been a game-changer in the marketing landscape, offering a unique platform for businesses of all sizes to connect with audiences worldwide. As a podcast consultant, I have experienced firsthand the impact of podcasting on my business. Launching a podcast has...

In this episode, I am exploring the concept dynamic ad insertion for podcasters, focussing on leveraging dynamic ads for internal promotions. Before you hit skip because you’re thinking I don’t run ads or have sponsors for my show….hold up..and hear me out! And if you are a business podcaster, tune in because this is a golden opportunity that could make a huge difference for you and is a feature that is often overlooked. We're going to look at, what is Dynamic Ad Insertion (DAI) or Dynamic...

In this episode, we are exploring the world of podcast SEO (Search Engine Optimisation) and its importance in expanding your reach and the success of your show. We're looking at what is podcast SEO and why it's important, the basics of general SEO concepts, applying some tactics at both the show and episode level, advanced SEO strategies and some common mistakes to avoid.  Whether you're a seasoned podcaster or starting your journey, understanding and implementing podcast SEO strategies can...

In this episode of Podcasting Tips and Tricks, we delve into the important topic of naming your podcast. The host, Lyndall Harris, shares insights on the significance of a podcast's name in a saturated market brimming with millions of podcasts. She emphasizes the need for a name that resonates with potential listeners and aids in discoverability. Lyndall provides various strategies for naming a podcast, such as using one's own name for branding purposes or selecting a name that clearly...

In this episode, we delved into the world of podcast analytics, going beyond just download and listener numbers to explore the wealth of insights available for podcasters. Understanding podcast analytics is crucial for refining content, increasing listener engagement, and strategically growing a show. By tracking metrics such as download numbers, unique listeners, demographic information, consumption rates, and follower growth, podcasters can gain valuable audience insights and make informed...

In this episode, the host, Lyndall Harris, a podcast consultant and founder of Podcast VA, delves into the importance of publishing podcasts on YouTube. With Google Podcasts closing down and YouTube emerging as a prominent platform for podcasts, integrating podcasts onto YouTube has become crucial to reach a broader audience. YouTube boasts an impressive 2.7 billion active monthly users, making it a powerhouse for content consumption worldwide. Lyndall emphasizes that submitting podcasts to...

In this episode, we delve into the crucial aspect of audio quality in podcasting. It's emphasized that high-quality audio is a non-negotiable factor in creating a professional and engaging podcast. The importance of making a positive first impression, building credibility with listeners, and enhancing the overall listening experience through good audio quality is highlighted. Five key tips are provided to improve audio quality. Firstly, the significance of capturing the best possible...

Launching a podcast can be an exciting experience for many aspiring podcasters.....and an overwhelming one! In my years in the podcasting industry, I often hear the same obstacles as to why people haven't launched their shows and in this episode, we're uncovering the top reasons people don't start a podcast. Understanding and acknowledging these challenges can help aspiring podcasters work through them and make the process more manageable and less daunting. Links: Imposter Syndrome episode...

In this episode of Podcasting Tips and Tricks, host Lyndall Harris delves into the importance and benefits of podcast transcripts. While podcasts offer a unique audio experience, transcripts help make content accessible and engaging to a broader audience. Lyndall discusses the recent introduction of AI-generated transcripts by Apple Podcasts and explores the evolution of transcript accuracy over the years. Lyndall emphasizes the significance of transcripts for podcasters, highlighting how...

Welcome back to another Season of Podcasting Tips & Tricks. I'm answering the question of whether it's still worth launching a podcast in 2024 amidst the crowded podcast landscape. This is a question I get asked quite a lot so I'm going to talk about a few things that might make you think a little differently about whether there are too many podcasts for you to produce a show. In this episode: The landscape of podcasting in 2024Evergreen content The importance of strategy Consistency vs....

Podcasting Tips & Tricks is designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. In these predominantly solo episodes, we'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal...

Join us this week as we chat with Suz Chadwick from The Connection Exchange and learn how to use your podcast to amplify your brand. We’ll dive into some basics such as what is a brand and it’s importance. She’ll also share with us how to create a brand strategy, her top five tips on amplifying your brand through your podcast, and Podcast Branding. In this episode: Suz’s podcasting journeyLessons on providing contentBusiness, Marketing and the Importance of BrandingBuild a brand that people...

In this episode, I am chatting with Michaela Clark, a digital marketing consultant and founder of Content Juice. Michaela is my biz bestie...and quite honestly Podcast VA wouldn't be where it is today without the endless conversations, ideas, support and help from her. Michaela has been doing content marketing for over 10 years, works with my clients on strategy and has recently launched Content Juice. Content Juice helps you squeeze the most out of your content to help grow your audience,...

In this show, I run through a list of podcast tasks you can outsource to a VA, or anyone who offers podcast support services. After you've launched your show, it's easy to set-up your ongoing podcast systems but are you best utilising your time by doing all the elements yourself? In this episode: The benefits of outsourcing 5-step podcast workflow 15 tasks you can outsource  Making your podcasting journey easier.   For full show notes, go to...

In this week’s episode, I’m talking to a friend who has recently launched her show to discuss her podcasting journey. Leanne Webber is a Business Mentor, Founder of 2 Businesses and podcast host. Leanne’s mission is to help entrepreneurs move forward with practical intention to achieve the huge goals they dream of. Leanne recently launched her podcast, Behind the Business Blinds and I really wanted to have a chat to her about the process so you can hear a personal journey from...

In this solo show, I talk about promoting your podcast launch. You've done all the hard work in getting ready to share your show with the world, the next phase of marketing your podcast begins. In this episode: Pre-launch marketing Consider timelines for the different directories to approve How to position your launch to appear in the Apple Podcast charts Some marketing activities for not only your launch but ongoing episodes as well.   For full shownotes, go to...

In this week’s episode, I’m talking to one of my launch clients about her podcasting journey. Lauren Stratford is a Productivity Coach and Systems Designer who helps overwhelmed creative solopreneurs maximise their impact by providing practical advice and solutions on how to beat business overwhelm and manage their time better. Lauren recently launched her show, The Seriously Sorted Podcast, and I want to have a chat to her about how systems and structures can help podcasters in streamlining...

In this show, I'm talking about ID3 tags. This topic came up from a client's question and then prompted some discussion in the Australian Podcasters Collaborative Facebook Group.   In this episode: What is an ID3 tag What is their purpose.   Links Website Facebook Group Facebook Page Instagram LinkedIn

In this episode, I talk with James Cridland from Podnews about podcasting trends in 2020. James is a radio futurologist - a writer, consultant and public speaker on radio’s future. He is Managing Editor of podnews.net, a fantastic daily podcast newsletter and podcast that everyone who is interested in podcasting should subscribe to!  In this episode: James' background and his role in the international podcasting industry Current trends in podcasting in 2020 International statistics How audio...

In this solo show, I run through a list of podcast directories where you should submit your show to ensure you get into as many ears as possible. In this episode: • The big 4 podcast directories • A list of 27 other podcast directories • What you will need to submit your podcast Links Facebook Group Facebook Page Instagram LinkedIn

In this week's episode, I'm talking to one of my clients about her podcasting journey. Angela Henderson is the host of the podcast 'Business & Life Conversations with Angela Henderson'. As this podcast is released, Angela is celebrating her 100th episode being released this week. Huge congratulations Ange, your commitment to releasing a new episode every single week since you launched in fantastic! In this episode: • Ange's podcasting journey • How the podcast has been working for...

In this solo show, I run through the 3 steps to ensure that when you transfer your podcast host, you keep all of your episodes, subscribers, ratings and reviews intact. In this episode: • Welcome back to Season 3 • The 3 critical steps to transferring your podcast host • Why each step is important • A couple of examples of errors people make. Links Facebook Group Facebook Page Instagram LinkedIn

In this episode, I talk about the different styles of audio editing. I speak to a lot of people who spend hours of their time editing their audio and I think it's important to know a couple of different styles....because the difference in time can be huge. In this episode: • Different styles of editing • Time difference • Technical steps Links Website Facebook Group Facebook Page Instagram LinkedIn

It's a bit of a bug-bear of mine when I hear someone has downloaded a podcast equipment guide only to be told they should spend upwards of $500 to get started. That might work for some podcasters but it doesn't take into account everyone's situation and budget. In this episode: • Some key considerations when choosing the set-up • USB Microphone recommendations • Other useful equipment • Equipment recommendations on a bigger budget Links Microphones & Equipment * Audio Technica ATR...