Let's talk about the kind of marketing that amplifies your brilliant ideas and spreads them far and wide so you can work smarter and create messaging that people will remember! My very own version of 'smart marketing' is how I take ONE great idea and turn it into 10+ pieces of content and marketing. I used to burn myself out with the expectation that I needed to have a million great ideas every week. If you've ever created content, written emails, put together reels, etc... you know exactly what I mean. It can get exhausting. The idea machine was always on and if I'm being honest, depleting quickly! I kept feeling like my really great ideas were getting buried underneath the "posting for the sake of posting", fluff content that was filling the gaps of my profile. So, I decided to trim the fat and focus on one great idea at a time. By doing this, I am giving each idea the spotlight that it deserves, it's moment in the sun to shine bright and be seen, it's leading actor role... why? Because it's a good f*****g idea and I know that someone, somewhere needs to hear it. I hope you enjoy today's show as I dig into SMART MARKETING. Happy listening 🎧