"I really wanted to make it a culture in this company where the people that work here loved it. They love the team. They love being in, we have really good camaraderie, and there's a lot to look forward to when you come to work. And it's not always fun and games, but they work hard. It's a really good environment and I'm pretty proud of that because I think that's one of my main goals in being in business is to really create that culture." Josh Cunningham - All Outside (Landscaping) Josh and his wife Lyndall have built All Outside, based in regional NSW, into a thriving business on the back of building a culture where the people want to be there. From the outset, and even when times where very tough in the early years, Josh was committed to creating a culture that looked after the team. Hear how Josh works on the culture daily to maintain 'The Way We Do It Here'. Starting with one casual to now have a team of 14, Josh has built his success on the back of his mantra 'the team are the most important asset' and 'we're only as good as our people'. If you are looking to attract and retain great people then you need to focus on enabling your team to thrive. When your team thrives your business is going to thrive. Key takeaways from this episode that will transform your business to 'Power Up' to the next level: Culture is everything - how to build a culture where people love working there. The power of allowing the team to have buy-in and ownership. How a thriving team will drive productivity and profitability. The team will decide if new hires stay or go. Every situation faced choices are to be aligned to company values. Team culture is positioning the business as industry leaders in the region. Resources mentioned: 'Power Up Coaching Program' - Let's have a chat to see how we can help you and your business - Email Matthew - [email protected]. 'Power Up Your Tradie Business' book by Matthew Jones - GRAB YOUR FREE COPY Podcast links:   Podcast Studio: RadioHub See omnystudio.com/listener for privacy information.