Yousaf Yunes highlights the significance of mentorship and education in the PPC industry. He introduced a WhatsApp PPC group formed with YRV Dynamics, providing a safe space for friends to learn and ask PPC questions. Facilitated by Yousaf, this group offers direct access to his expertise. He stresses the importance of certification and mastering PPC terminology and formulas.   Yousaf also highlights the lack of barriers to entry in the industry and the need for mentorship. He then explains how campaign learning works, focusing on setting up the correct buying objective, measuring primary and secondary conversions, and gradually optimizing the campaign. He discusses the cost per acquisition and the importance of each phase of the conversion funnel. Yunes concludes by inviting listeners to join his WhatsApp group for PPC discussions. Getting certified and understanding the vocabulary and formulas are important in the PPC industry. There is a lack of barriers to entry in the PPC industry, leading to a need for mentorship. Campaign learning involves setting up the correct buying objective, measuring primary and secondary conversions, and gradually optimizing the campaign. Each phase of the conversion funnel is important in campaign learning. Click Here to Join the PPC with YRV Dynamics Whats App Group YouTube Channel Medium Channel